Sr. Analyst, Measurement & Insights

Effectv helps businesses reach the right audience with the right message at the right time. We harness the scale and quality of Comcast data to target advertisers’ audiences across linear TV, streaming, and video on demand and enabling clients to evaluate performance. A division of Comcast, we have a presence in 60+ markets and an estimated reach of 96 million U.S. adults that include both Comcast and non-Comcast households.

Job Summary

The Sales Development Team within Effectv is seeking a dynamic Measurement & Insights Sr. Analyst to provide media, market and client performance data to support the Account Strategist. This role serves as an interpreter of the data to help the Account Strategist and other Sales Development colleagues create a compelling narrative that is relevant to the client needs. The successful candidate will be able to look beyond 'what' the analysis shows and discover the 'why'.

Job Description

Core Responsibilities

• Collects and provides analysis of relevant reports and insights concerning current and potential markets as well as performance and industry/new media trends.
• Researches market conditions to determine potential sales of a product and provides research on behalf of the customer.
• Identifies and addresses complex issues (conflicting data, client objections, industry trends, etc.) and offers solutions to both internal and external stakeholders. 
• Prepares and submits statistical reports, graphic illustrations of findings, and action plan recommendations to Strategists. 
• Translates a client’s target customers into appropriate audience segments within our systems and works with Strategists to execute components of the data-driven narratives for client presentations.
• Provides advanced reporting elements and Attribution reporting (Google Analytics, INNOVID, etc.) including extracting data, analyzing and finding the story, and articulating it for the end user (AE & client).
• Gathers data on competitors; analyzes and compares competitive factors utilizing sales research tools, resources & methodology (Strata, Kantar, Polk and Comscore).
• Delivers Ad exposure reporting –extracts data, analyzes and finds the story (inconsistencies with pre- planning data, optimization opportunities, new ideas for future campaigns, etc.), visualizes and articulates for the end user (Account Executive & client).
• Leverages core sales materials to customize support for strategic account planning and business development for key accounts with preparation of analyses and client materials.

Requirements

• Bachelor's Degree or Equivalent. 
• Generally requires 2-5 years related experience.
• Must have a high level proficiency with MS Office Applications (Excel & PowerPoint).
• Previous experience working with audience measurement tools (Nielsen, ComScore, Strata View, etc.) and/or syndicated data (Scarborough, Experian, Polk, Kantar, etc.) is optimal but not required.
• Fundamental understanding of media measurement, research and local cable advertising or strong interest in this domain would be preferred.
• Background creating compelling stories from data.
• Ability to analyze and translate data-based findings into clear, relevant and actionable insights.

Employees at all levels are expected to:

• Understand our Operating Principles; make them the guidelines for how you do your job.
• Own the customer experience - think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.
• Know your stuff - be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.
• Win as a team - make big things happen by working together and being open to new ideas.
• Be an active part of the Net Promoter System - a way of working that brings more employee and customer feedback into the company - by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.
• Drive results and growth.
• Respect and promote inclusion & diversity.
• Do what's right for each other, our customers, investors and our communities.

Disclaimer:

• This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.

Comcast is an EOE/Veterans/Disabled/LGBT employer.

Compensation

Primary Location Pay Range: $80,475.66 - $120,713.49

Comcast intends to