AIO & SEO Manager

Company Description

It all started in sunny San Diego, California in 2004 when a visionary engineer, Fred Luddy, saw the potential to transform how we work. Fast forward to today — ServiceNow stands as a global market leader, bringing innovative AI-enhanced technology to over 8,100 customers, including 85% of the Fortune 500®. Our intelligent cloud-based platform seamlessly connects people, systems, and processes to empower organizations to find smarter, faster, and better ways to work. But this is just the beginning of our journey. Join us as we pursue our purpose to make the world work better for everyone.

Job Description

Manager, GEO/AIO & LLM Optimization | ServiceNow

About the Role

ServiceNow is looking for a Manager, GEO/AIO & LLM Optimization focused to join our SEO & AIO team within Digital Growth & Delivery. This is a hands-on individual contributor role focused on advancing ServiceNow's visibility across AI-powered discovery surfaces including LLM-driven answers, AI Overviews, conversational search, and agentic experiences.

You will report directly to the Senior Manager of SEO & AIO and work closely with content, product team, SEM, product marketing, analytics, and Martech to execute a best-in-class GEO/AIO program grounded in data and measurable business impact.

What You'll Do

• Execute AI-first search strategies that grow ServiceNow's organic visibility across emerging AI-powered surfaces (AI Overviews, ChatGPT, Gemini, Perplexity, Copilot, and Claude)
• Translate LLM and AI search behavior insights into actionable content and technical optimizations — including entity coverage, semantic depth, structured data, and answer-level optimization
• Build and maintain a data-driven rubric to evaluate performance across modern SEO pillars: content quality, technical foundations, authority signals, and AI search readiness
• Develop a search measurement framework that connects GEO/AIO performance to downstream business outcomes including pipeline influence and revenue attribution
• Identify and prioritize high-impact opportunities through advanced keyword, topic, and intent modeling - balancing traditional search demand with AI-generated query patterns
• Own a GEO experimentation roadmap: design, run, and synthesize tests that improve AI citation rates, organic performance, and engagement
• Monitor and analyze performance holistically across engines, markets, and AI platforms; deliver clear, executive-ready insights to stakeholders
• Drive SEO/AIO excellence with focus on AI-readiness: site architecture, schema markup, metadata, internal linking, indexing, and page templates
• Conduct competitive and market analysis to identify gaps where competitors are gaining traction in AI-powered search
• Stay ahead of LLM ecosystem evolution and proactively adapt strategy as algorithms, platforms, and user behaviors shift

Qualifications

What We're Looking For

• 5–8 years of hands-on SEO/GEO/AIO experience, with at least 2 years focused specifically on AI search optimization or answer engine strategies
• Deep familiarity with how LLMs retrieve, cite, and surface brand content — and a proven ability to optimize for those behaviors
• Proficiency with enterprise GEO/AIO measurement tools, specifically Profound, and AirOps for Share of Model tracking and AI citation analysis
• Hands-on experience with Botify for technical SEO crawling, log file analysis, and JavaScript rendering diagnostics
• Working knowledge of Semrush and/or Ahrefs for competitive analysis, keyword modeling, and share of voice tracking
• Experience with Adobe Analytics and/or Google Search Console for performance measurement and executive reporting
• Strong grasp of technical SEO fundamentals: structured data/schema (JSON-LD), Core Web Vitals, crawl efficiency, and JavaScript rendering
• Ability to synthesize large datasets into clear, actionable recommendations with demonstrated business impact
• Strong written communication — able to distill complex GEO/AI search concepts for executive and cross-functional audiences
• Comfortable operating independently in a fast-moving, ambiguous environment with competing priorities

Nice to Have

• Experience with Prerender.io or EdgeWorkers for JavaScript SEO
• Background in B2B enterprise SaaS or technology marketing

This Role Is Not For You If

• You're looking for a people management track (this is a dedicated IC role)
• You need a fully defined playbook — we're building this function as we go

For positions in this location, we offer a base pay of $126,800 - $221,900, plus equity (when applicable), variable/ince