VP, Analytics Marketing Mix

Company Description

REFID711992

Remote based role-- must be physically located within the US
 

Job Description

About this Job

We are looking for a Vice President – North America Analytics Sales Marketing Mix, eager to lead, create, collaborate, and inspire. This person will be part of the leadership team of the Analytics Business Unit. The role reports directly to the Business Unit Leader.  

As the Marketing Mix Sales Leader, you will play a pivotal role in driving the success of NIQ by leading and executing strategic sales goals within the Marketing Mix practice. This position requires a blend of strong sales acumen, US and Canada marketing expertise, and leadership skills to effectively manage and optimize the Marketing Mix practice for our Manufacturer clients.  

The ideal candidate will have a deep understanding of the Marketing Mix solution and competitive environment, a proven track record in sales, and the ability to collaborate with cross-functional teams to achieve all objectives. 

Responsibilities

• Supports and delivers the Sales/Commercial Management Strategy to launch our Marketing Mix practice 

• Achieve revenue goals by recognizing potential opportunities with clients to drive profitable sales.  

• Thrive in challenging and unprecedented times; motivate and inspire clients that are working remotely; anticipate market changes and act on them quickly 

• Lead and deliver compelling sales pitches, presentations, and product demonstrations to a broad range of audiences, from C-level executives to individual contributors. Recognize potential opportunities with clients to drive sales 

• Develop customer relationships with Marketers; establish, and implement strategies for launching the Marketing Mix business unit focusing on developing pilots and building the customer base 

• Set appropriate metrics for sales pipeline generation, accurate pipeline reporting and sales forecasts reporting up to sales leader 

• Maintains relationships with key project stakeholders (including product, technology and delivery teams) to ensure project satisfaction. 

• Collaborate with product leadership to incorporate product features and benefits into NIQ Marketing Mix solution 

• Coordinate market research to identify trends, competitive landscape, and customer behaviors that inform GTM strategy 

• Collaborate with AD’s to find opportunities for NIQ Marketing Mix implementation 

• Apply a thorough understanding of the marketplace, industry trends, and products to all management activities and strategic sales decisions 

• Leverage and coordinate cross-functional internal teams (Product Leaders, Operations, Finance, Legal, HR) to efficiently navigate complex sales cycles 

A Little Bit About You

• You are more than a leader: you are a mentor, teacher, team manager, and strategist who is skilled at seeing the big sales picture.  

• You know how to design the right Marketing Mix sales strategies and action plans, all while creating a motivating culture of success.  

• Facing challenges to achieve goals fuels you.  

• Successful collaborations feel energizing. Dealing with clients presents exciting opportunities to create common clarity and understanding.  

• You love playing chess on difficult negotiations, managing relationships, and setting the right expectations.  

• You love building from scratch and establishing a Marketing Mix business unit. 

• Leadership, curiosity, communication, critical and strategic thinking drive your work.  

• You can think on your feet and, ultimately, your experience speaks for itself.  
   
   

Qualifications

• +10 years of sales leadership experience managing, winning and engaging with cross-functional teams across North America geography. US and Canada sales experience required. 

• Proven experience successfully meeting sales revenues and targets. 

• Proven track record of building satisfied loyal, and referenceable customers. 

• Proven experience in sales leadership with a strong understanding of marketing principles. 

• Excellent analytical, strategic thinking, and problem-solving skills. 

• Strong communication and interpersonal skills. 

• Excellent presentation and executive engagement skills 

• Strong operational, modeling and analytical knowledge 

• Demonstrated ability to attract new Marketing Mix clients to the Analytics business unit. 

• Polished, persuasive communication skills with experience in group presentations and proposal writing.