Senior Analyst, Digital Marketing

At TruStage, we’re on a mission to make a brighter financial future accessible to everyone.  We put people first, and work hand in hand with employees and customers to create a diverse and inclusive environment. Passionate about building insurance, investment and technology solutions, we push the boundaries of what’s possible. We need you to help us shape what’s next. You’ll be encouraged to share your experiences, ideas and skills to help others take control of their financial future.

Join a team that has received numerous awards for being a top place to work: TruStage awards and recognition

This position will have the opportunity to make a significant impact through the hands-on discovery, development, and execution of leading-edge analytics that answer important business questions. This role is viewed as an expert and will possess the acumen to translate insights into business intelligence and develop strategies leveraging data and analysis for growth, efficiency, and competitive advantage.

This position will be responsible for data collection, exploratory analysis, reporting with a range from basic to advances statistical tools, and visualizations to drive fast-paced data decision making for improved business performance. The Sr. analyst will collaborate with key business partners on Digital Marketing, understand requirements and translate them into action. Experience with Digital/Web data hands-on Analytics or equivalent education/knowledge is preferred. The Sr. Analyst is viewed as an expert in data oversight of success metrics, and trends along with prioritizing analytics and/or data work, leading cross-departmental projects, solving complex business problems, analyzing large datasets and extracting insights.

Job Responsibilities:

Business Domain Analysis:

• Manage business relationship, understand business strategy and needs with an aim to create a trusted partnership. Participate in business planning discussions and provide guidance and recommendations.
• Communicate the analytics and/or data plan and insights with expert storytelling ability.
• Define and size business opportunities/problem that can solved through analytics and/or data.  Assess and prioritize the opportunity to bring forward a value based, business outcome analytics and/or data solution. 
• Design analytical and/or data solutions from a broad array of descriptive, diagnostic, predictive, and prescriptive techniques. Develop analytics and/or data roadmaps to support business strategy.
• Plan, prioritize, and translate needs of the business and initiatives to deliver analytics and/or data solutions through cross functional execution across teams
• Utilizes expert level knowledge across business area(s) and industry to:

• Lead the analytics structure and analytics priorities for a specific business area(s)
• Provide data driven insights impacting one or more business area(s)
• Help establish and achieve the business area(s) objectives and key results
• Responsible for the oversight of core metrics and key performance indicators for specific business area(s), leading and lagging indicators, forecasts, and related historical performance.
• Solves complex, business area(s) problems; taking a broad perspective to identify innovative solutions where change is needed. Utilizes strong conceptual understanding of predictive analytics and data to partner with data analysts and data scientists to solve problems.
• Acts as a resource for colleagues with less experience; may guide other analysts and or prioritize work. Often leads small cross-departmental projects with moderate level of risk and resource requirements.

Data Modeling, Reporting, and Business Intelligence:

• Proficient level understanding of the relationships in specific business area data sets and how they change and trend over time and the key business drivers; uses this understanding to accomplish own work and guide the work of other analysts.
• Analyze datasets pertaining to business area(s); utilizes standard formulas, methods, and BI tools common in the industry and relevant to the current data.
• Defines reporting data sets, core metrics, and key performance indicators for specific business area(s). Utilizes BI/Reporting tools to explore data and produce outputs.
• Leads others to help solve multifaceted problems; uses sophisticated analytical thought to exercise judgment and identify innovative solutions; Works wit