Senior Product Marketing Manager, AI & Trust

Company Description

LinkedIn is the world’s largest professional network, built to create economic opportunity for every member of the global workforce. Our products help people make powerful connections, discover exciting opportunities, build necessary skills, and gain valuable insights every day. We’re also committed to providing transformational opportunities for our own employees by investing in their growth. We aspire to create a culture that’s built on trust, care, inclusion, and fun – where everyone can succeed.

Join us to transform the way the world works.

Job Description

At LinkedIn, our approach to flexible work is centered on trust and optimized for culture, connection, clarity, and the evolving needs of our business. The work location of this role is hybrid, meaning it will be performed both from home and from a LinkedIn office on select days, as determined by the business needs of the team. 

This role can be based in San Francisco, Mountain View, or New York.

Our mission at LinkedIn is to connect the world's professionals to make them more productive and successful. We are seeking a highly motivated Senior Product Marketing Manager to join our Trust & AI Consumer Marketing team, and help deliver on this mission for the 1 billion professionals on our platform.

In this role, you will sit at the intersection of two incredibly important and fast-moving spaces - Trust & AI. You will be responsible for deeply understanding how evolving policy and regulation affect how LinkedIn builds and launches AI products. You will play a critical role in launching new AI features across the consumer and customer audiences and partner closely with a wide variety of marketing stakeholders. This role will also be responsible for untangling multiple levels of complexity in the Trust & AI space and effectively communicating with and managing senior leaders. 

Responsibilities

• Oversee the development and execution of effective go-to-market plans for new AI product launches, including positioning, messaging, and channel strategies in partnership with B2B and B2C marketers across the organization.

• Stay up to date on product vision and roadmaps. Be the expert on existing and new AI & Trust features and efficiently knowledge-share to the right internal audiences at the right time.

• Deeply understand upcoming policy and regulation changes in the technology and AI space, untangle multiple levels of complexity, and effectively communicate and manage senior stakeholders and a wide variety of partners including Legal, Product, Comms, and more.

• Define and execute proactive messaging and comms strategy to better educate members and/or customers on how LinkedIn is building and launching products with trust and safety as top of mind.

• Partner closely with Product, Design, and Engineering to craft the vision and strategy for login and account recovery.

• Collaborate with Market Research, UXR, and Product Operations teams to aggregate member feedback and translate into actionable insights for Product teams. 

• Maintain strong communication and collaboration with a wide set of cross-functional teams and senior leaders. 

Qualifications

Basic qualifications

• Bachelor’s degree in marketing, business, technology, or a related field or equivalent experience 

• 6+ years of product marketing experience or equivalent role

Preferred qualifications

• A consistent, demonstrated track record of building and implementing marketing programs and product launches that drive material business impact

• Proven marketer with a deep understanding of when and how to effectively communicate and market features externally, ensuring alignment with overall business strategy and audience needs

• Excellent collaborator and team player able to influence others and rally cross-functional teams towards a shared vision

• Strong attention to detail and project management skills. Not afraid to raise their hand and ask questions for the sake of clarity

• Highly organized and able to manage various projects simultaneously in a fast-paced environment

• Stellar verbal and written communication skills, with the ability to concisely distill complex technical information into digestible, compelling narratives 

• Able to manage upwards with multiple senior leads and exemplify executive presence 

• Understands LinkedIn’s business and proactively able to connect dots across lines of business

• Passion for technology, experience with trust and safety on a social platform a plus

• Curiosity, self-awareness, and a commitment to testing and learning 

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