Programmatic Media Coordinator

Summary

Programmatic Coordinator

AMP Agency – named one of AdWeek’s 100 Fastest Growing Agencies– is looking for a Programmatic Coordinator to join our growing team!

The Programmatic Coordinator role is an exciting opportunity for an individual looking to get into digital marketing. This position is part of our Data Strategy & Programmatic Team responsible for developing and executing programmatic & audience strategies on behalf of AMP’s clients. This will be a data-focused role that involves working closely with clients & internal teams; ranging from campaign building, performance media optimizations, audience analytics, and more!

The Programmatic Coordinator will work directly with the Programmatic Traders and our Media Planning team to create & execute audience targeting strategies across multiple programmatic platforms. They will also play an essential role in standing up campaigns across multiple channels and platforms. The Data Strategy & Programmatic Team leads advanced data activation within or media campaigns and helps ensure we execute & bring to life a customer centric and data driven approaches on behalf of our clients. The Programmatic Coordinator is eager to learn the programmatic and media landscape and drive meaningful campaign performance across our client base.

 

Responsibilities:

• Traffic & build programmatic campaigns across multiple channels in multiple DSPs
• Assist programmatic traders with campaign optimizations, pacing, and billing
• Provide support for troubleshooting issues and campaign QA
• Own reporting, screenshots, and tracking of all campaigns
• Work alongside the AMP Media Team on campaign trafficking details, pixel implementation & campaign QA
• Stay current on industry trends, emerging solutions, and partner capabilities to drive innovation

 

 Requirements:

• Bachelor’s Degree in Marketing or related field
• Demonstrated interest in data driven marketing with a passion for delivering excellence on behalf of clients
• Ability to meet tight deadlines while juggling multiple projects simultaneously in a fast-paced environment
• Extremely organized and high attention to detail
• Able to anticipate issues and to resolve them quickly
• Demonstrates a positive, can-do attitude with all assignments
• Knowledge in Demand Side Platforms (DSP) such as TTD, DV360, Adelphic, Google Ads is a plus

 

About AMP Agency

About AMP Agency AMP Agency is a full-service, integrated marketing agency with offices in Boston, New York, Seattle and Los Angeles. We're a team of creative minds, digital strategists, social and behavioral scientists, and media experts that focus on creating contextually relevant consumer engagements across digital and physical brand experiences. We employ an "Insights Inspired, Results Driven" approach to design end-to-end marketing solutions for the brands with which we partner.

AMP Agency is committed to Diversity, Equity and Inclusion. AMP is an equal opportunity employer and encourages people from all backgrounds and experiences to apply. AMP Agency does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age or other legally protected status. We prohibit harassment of applicants and employees based on any of these protected categories

 

Job Will Remain Open Until Filled

Responsibilities

The Company is one of North America’s leading sales and marketing agencies specializing in outsourced sales, merchandising, category management and marketing services to manufacturers, suppliers and producers of food products and consumer packaged goods. The Company services a variety of trade channels including grocery, mass merchandise, specialty, convenience, drug, dollar, club, hardware, consumer electronics and home centers. We bridge the gap between manufacturers and retailers, providing consumers access to the best products available in the marketplace today.

 

Essential Job Duties and Responsibilities • Drive the execution of paid search, SEO, and/or media marketing programs to meet client needs.

• Develop and manage implementation of program and strategy to ensure all timeframes and budgets are adhered to.

• Manage multiple paid search budgets and forecasts for assigned client program.

• Aid in Paid Search, SEO, and/or media competitive analyses – keyword/bidding strategy, architecture review, content/bidding optimization, and offsite authority.• Provide client business and marketing recommendations.

• Analyze and present results and reports for clients to measure the value/impact of per