Head of Brand & Content Marketing

Since we opened our doors in 2009, the world of commerce has evolved immensely, and so has Square. After enabling anyone to take payments and never miss a sale, we saw sellers stymied by disparate, outmoded products and tools that wouldn’t work together.

So we expanded into software and started building integrated, omnichannel solutions – to help sellers sell online, manage inventory, offer buy now, pay later functionality, book appointments, engage loyal buyers, and hire and pay staff. Across it all, we’ve embedded financial services tools at the point of sale, so merchants can access a business loan and manage their cash flow in one place. Afterpay furthers our goal to provide omnichannel tools that unlock meaningful value and growth, enabling sellers to capture the next generation shopper, increase order sizes, and compete at a larger scale.

Today, we are a partner to sellers of all sizes – large, enterprise-scale businesses with complex operations, sellers just starting, as well as merchants who began selling with Square and have grown larger over time. As our sellers grow, so do our solutions. There is a massive opportunity in front of us. We’re building a significant, meaningful, and lasting business, and we are helping sellers worldwide do the same.

The Role

We’re looking for a visionary Head of Brand & Content Marketing to lead the next chapter of the Square brand. This leader will be a steward for how millions of businesses - from coffee shops to complex national brands - experience and connect with Square. You'll shape our brand strategy & narrative, define the brand foundations — positioning, messaging, identity, and metrics (in partnership with the Insights and Creative teams) —and ensure it shows up with clarity and impact across EVERY touchpoint. You’ll also lead the content strategy that scales our narrative globally. 

This role requires a unique blend of brand vision, culture, content mastery, and operational rigor. You will lead the development and execution of brand and content strategies that shape perception, drive awareness, engagement, and build long-term affinity for Square. It involves an in-depth understanding of businesses and close collaboration with the Marketing, Creative, Insights, Product, Comms teams and more.

You Will

• Evangelize the Brand Vision & Strategy

  • Evangelize and evolve Square’s brand positioning and long-term strategy, including establishing clear success metrics

  • Partner with the Research team to establish foundational customer insights, brand ICPs and track brand health

  • In partnership with Brand creative, develop foundational brand systems—architecture, guidelines, naming, and governance.

• Craft and Activate a differentiated Brand Narrative

  • Shape Square’s voice, story, and messaging to reflect our values and unique POV across paid, owned, earned, product, sales and internal channels.

  • Partner with product marketing on audience specific messaging that ladders up to the broader brand narrative

  • Partner with Creative to translate strategy into a compelling, cohesive Brand Identity and breakthrough content.

• Lead Content Strategy, production and distribution 

  • Lead the global content strategy for Square

  • Create and distribute compelling content that drives awareness, consideration and engagement through the seller journey

  • Inspire and lead a high-performing content team, including writers, editors, strategists, and operations specialists, fostering a culture of creativity, rigor, and cross-functional collaboration.

  • Champion innovation in content formats, from long-form editorial to video, podcasts, interactive, and social storytelling, to keep pace with audience expectations and channel evolution.

  •  Stay ahead of content and media trends, experimenting with emerging platforms, AI tools, and new distribution models to ensure Square is leading, not following, in content innovation.

• Collaborate and Align Across the Org

  • Partner with marketing and creative strategy on ensuring marketing tactics and campaigns ladder up to the brand’s strategy 

  • Execute and evangelize the brand’s strategy (purpose, positioning) internally across all brand touchpoints (product, Sales, marketing, CS etc) through data, cultural insight, storytelling, business impact, and deep influence across the org

  • Partner with strategic leadership to ensure brand strategy ladders up to the business’s strategy; and identifying opportunities to shift strategy based on shifts in product roadm