Senior Programmatic Specialist

Description

Butler/Till is a results-driven marketing agency offering deeply collaborative client experiences, proprietary technology, and world-class partnerships.  At Butler/Till, we take immense pride in our independent, women-owned and led status, our unwavering commitment to a purpose-driven approach, our B-Corp status, and our unique structure as a 100% employee-owned company (ESOP).  

SUMMARY  

“Programmatic isn’t just a media channel, it’s a way of buying.” 

The Senior Programmatic Specialist candidate is responsible for bringing this mantra to life by driving programmatic strategy across B/T’s portfolio of clients using a data-driven approach. Using their extensive experience in programmatic activation in DSPs, ad operations, trading, data analysis, and insight writing, the Senior Programmatic Specialist candidate will be responsible for advancing our programmatic utilization on our client portfolio to meet/exceed their business goals and objectives. 

They must be super-collaborators and act as consultants with our Integrated Planning, Account, and Analytics teams to develop a deep understanding of our client’s products, competitors, target audiences, hope,s and dreams, and be perceived as their right-hand/go-to source for all strategy & activation needs. Must also contribute to enterprise-level thought leadership, establishing us as experts, crafting best practices, internal and external communications, and innovating on behalf of our overall capabilities.

KEY OUTCOMES & RESPONSIBILITIES 

Key Outcome: Activation: This position plays a critical role in managing and maintaining digital media campaigns, to drive performance and value on behalf of our clients. 

Key Responsibilities: 

• Expert in self-serve DSPs like The Trade Desk, DV360, PulsePoint, etc.
• Must efficiently download, interpret, and act on multiple campaign sets, encompassing various brands, targeting strategies, marketing funnel stages, and target audiences (both B2C and B2B).
• Recommend and/or implement changes to the settings within the DSPs to ensure all KPI’s for each client campaign meet or exceed pre-established benchmarks.
• Document changes/optimizations and learnings that feed strategic insights.
• Expert in the setup of new campaigns, including the implementation of tracking tags.
• Supports the quality assurance efforts of campaign set-up in the DSPs.
• Continuously analyze key performance metrics to measure the effectiveness of campaign initiatives.

Key Outcome:  Planning & Strategy: The breadth of the programmatic space is expansive, so our Senior Specialist has the valuable skill to identify effective programmatic tools to meet and exceed client objectives. 

Key Responsibilities: 

• Collaborate with cross-functional teams to gather insights, offer recommendations and optimizations to exceed campaign benchmarks.
• Recommends client specific partners, cost and strategy that fulfill campaign objectives, this would include entering new tactical plans and edits into our internal database (tactical planning)
• Researches new vendors and tactics, and provides competitive research, spending data, market analyses, trends and market-specific opportunities.
• Evaluates and recommends programmatic partners, technology and platforms

Key Outcome:  Communication and Collaboration: Effective communication and collaboration are keys to success at Butler/Till, to ensure we’re all working together to achieve success for our clients.

Key Responsibilities: 

• Works closely with Specialist and Associate Specialist peers to ensure campaign management tasks are completed and  executional best practices are followed. May include some training to achieve the Planning, Strategy, Measurement & Reporting and Stewardship functions.
• Supports Integrated Planning team in the development of channel plans including budget forecasts, campaign/bid strategies, campaign structure, competitive insights, and key learnings that can be put into actionable items
• Is a vocal role in defining our approach and answering both client and internal cross-functional team questions and inquiry
• Collaborates with Analytics, Integrated Planning, and Account Service teams to build reports, craft client communication and identify new opportunities in the programmatic space. 

Key Outcome:  Data Analysis & Insights: Channel Specialists can turn raw numbers into a meaningful story about campaign performance. They use these insights to make media performance better and help clients achieve their business goals.

Key Respo