Senior Manager Digital Product – Digital Engagement

We’re building a world of health around every individual — shaping a more connected, convenient and compassionate health experience. At CVS Health®, you’ll be surrounded by passionate colleagues who care deeply, innovate with purpose, hold ourselves accountable and prioritize safety and quality in everything we do. Join us and be part of something bigger – helping to simplify health care one person, one family and one community at a time.

The Sr. Manager, Digital Product – Digital Engagement is a member of the Aetna Digital Member Experience Team and is responsible for leading product initiatives, delivery, and optimization across digital engagement channels, including RCS, Email, In‑App Messaging, SMS, and Push. This role serves as a force multiplier for product teams as it focuses on using the channels above to drive digital engagement to Aetna’s best-in-class digital assets.

This position owns the product vision and execution for specific digital engagement capabilities, ensuring that messaging, orchestration, and personalization experiences are delivered through the right channel, at the right time, with measurable impact. The role defines and refines user stories, prioritizes the team backlog, and ensures the team is focused on delivering the highest‑value engagement outcomes for members and colleagues.

The Sr. Manager, Digital Product individual helps Aetna Digital streamline day‑to‑day execution while maintaining the conceptual and technical integrity of engagement platforms, journeys, and components. The role is accountable for ensuring work meets quality expectations and is completed according to agreed standards, including serving as the primary approver for stories marked complete (“done”).

This role partners closely with product leadership, digital engagement stakeholders, marketing, analytics, and technology teams to align priorities, prepare the team for planning and delivery cycles, and coordinate inputs across design, engineering, data, and operational partners to deliver personalized, omnichannel digital engagement experiences.

Key Responsibilities

• Digital Engagement Product Strategy & Road-mapping:
  Define and drive the roadmap for digital engagement platforms and capabilities, including RCS, Email, In‑App, and Push channels, aligning product vision with business goals, member needs, and engagement strategies.
• Omnichannel Engagement Leadership:
  Own end‑to‑end digital engagement experiences, ensuring consistent, coordinated, and personalized messaging across channels and touchpoints throughout the member lifecycle.
• Cross‑Portfolio Collaboration:
  Work closely with product leads, marketing, analytics, and operational stakeholders across business segments to ensure cohesive planning, prioritization, and execution of engagement initiatives.
• Team Leadership:
  Guide cross‑functional teams—including engineering, UX, data science, analytics, and marketing technology partners—through discovery, delivery, and continuous improvement of engagement capabilities.
• Customer‑Centered Engagement Innovation:
  Leverage data, research, experimentation, and A/B testing to identify engagement opportunities, optimize channel performance, and improve member and colleague outcomes.
• Agile Execution:
  Translate engagement strategies and business objectives into actionable features and user stories, driving execution within a SAFe train structure.
• Risk & Dependency Management:
  Proactively manage interdependencies, platform constraints, vendor integrations, and delivery risks across engagement technologies.
• Performance & Engagement Optimization:
  Define and track KPIs such as open rates, click‑through rates, conversion, engagement lift, and channel effectiveness to generate insights and drive iterative improvements.
• Market & Technology Awareness:
  Stay informed on digital engagement trends, emerging messaging technologies, and best practices in personalization, consent management, and customer communications.
• Execution Mindset:
  Ability to work independently with a strong “get‑it‑done” mindset in a fast‑paced, highly matrixed environment.

Required Qualifications

• 7+ years of experience in digital product management, with a strong history of delivering digital engagement, messaging, or customer communication platforms at scale. Experience in healthcare, digital health, marketing technology, or regulated industries preferred.
• 7+ years of experience developing product strategies and managing complex roadmaps, specifically for engagement channels such as Email, Push Notifications, In‑App Messaging, RCS, SMS, or similar platforms.
• 5+ years of experience working in Agile / SAFe environments, leading cross‑fu