Insurance Marketing Manager (B2B)

Company Description

Nearmap is unique. A global technology company with incredible people; a market-leader with energy and spirit. Nearmap was named as one of the world’s 10 Most Innovative Companies of 2020 by Fast Company magazine – and we are growing!

What we do
We provide easy, instant access to high-resolution aerial imagery, city-scale 3D content, AI datasets and integrated geospatial tools, with wide-scale coverage across the USA, Canada, Australia and New Zealand. At the core of it, we are a location content company, a visual analytics company, and a software as a service company. Innovation is weaved into our DNA.

Job Description

As a key member of the ANZ Industry Marketing team, the Insurance Marketing Manager will play a pivotal role in driving measurable growth by developing and executing end-to-end market strategies that directly impact pipeline generation and revenue. Your mission is to foster meaningful partnerships with enterprise squads and ensure that marketing plans are closely aligned with their territory objectives. Operating with an agile, results-driven approach, this Industry Marketing Manager will be the go-to marketing expert for vertical markets, ensuring alignment between marketing initiatives and business goals.

Joining our team means you’ll be part of an inclusive and innovative culture where we empower each other to shape the future of the liveable world. You’ll share our ambition to become the source of truth that informs decision-making across industries.

What We’re Looking For:

The ideal candidate will possess the following key skills and experience:

• Primary Liaison: Serve as the primary interface with internal teams to collaboratively achieve both national and regional marketing objectives across diverse markets.

• Multi-Channel Marketing: Coordinate and execute integrated marketing strategies across various channels while testing different messages, platforms, and opportunities to drive engagement and lead generation.

• End-to-End Campaign Management: Lead the development and execution of marketing programs from start to finish, driving cross-functional collaboration and ensuring projects align with internal processes and timelines.

• Strong Cross-Departmental Partnerships: Build and maintain strong relationships with sales and product teams, ensuring alignment and seamless execution of joint marketing efforts.

• Creative Direction: Guide both internal and external creative teams to conceptualize, create, and tactically execute localised campaigns that resonate with target audiences.

• Fiscal Responsibility: Manage marketing budgets effectively, demonstrating fiscal responsibility while delivering high-quality marketing assets and executing impactful activities.

• Performance Measurement: Evaluate and report on the effectiveness of marketing programs, measuring their success against objectives and revenue modelling targets to ensure continuous improvement.

Qualifications

We are seeking candidates who have:

• 5+ years of experience in B2B marketing, ideally in a SaaS environment, with a proven track record of building and reporting on successful sales marketing programs.

  • Alternatively, strong B2C experience, especially in the insurance industry, with a desire to pivot to B2B marketing is also welcomed - training will be provided!

• Experience working in mid to large matrix organisations

• Bachelor’s Degree in marketing, communications, business, or a related field.

• Expertise in multi-channel campaigns and ABM (Account-Based Marketing) initiatives.

• Strong stakeholder management skills, with the ability to influence and collaborate across diverse teams.

• Exceptional communication, interpersonal, planning, and project management abilities.

• MarTech platform proficiency (e.g., Marketo, Salesforce, Adobe, 6Sense) and experience with project management software (e.g., Monday.com, Asana).

If you’re passionate about marketing, thrive in a dynamic and fast-paced environment, and are excited to be part of a team that is shaping the future, we would love to hear from you!

Additional Information

Why you'll love working at Nearmap:

We move fast and work smart; often wearing multiple hats. We adapted to remote working with ease and are continually looking at ways to improve. We’re proud of our inclusive, supportive culture, and maintain a safe environment where everyone feels a sense of belonging and can be themselves.

• In addition to your annual leave, Nearmap