Senior Manager, Digital Marketing

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As a Senior Digital Marketing Manager, you will lead and scale our digital marketing function with a strong focus on strategy, team leadership, cross-functional integration, and revenue impact. This role is responsible for managing key digital capabilities including Data & Analytics and CRM Lifecycle & Marketing Automation, while also owning SEO, AEO, GEO, and Paid Search and Social performance across key channels such as LinkedIn and Google. You will drive the evolution of a modern, AI-enabled digital marketing ecosystem that supports demand generation, customer experience, and business growth. This role is hybrid, requiring 3 days/week onsite in our Waltham, MA location.

“This role is expected to model our Leadership Behaviors—Integrity & Compliance, Customer Focus, Collaboration, Courage, Team Empowerment, and Accountability & Results—in all aspects of work.”

General Requirements:

• Develop and execute comprehensive digital marketing strategies aligned with organizational growth objectives.
• Lead and manage core digital functions including Data & Analytics and CRM Lifecycle & Marketing Automation.
• Own performance across SEO, AEO, GEO, and paid media channels including LinkedIn and search platforms.
• Collaborate with cross-functional teams including sales, IT, marketing, and product teams.
  Ensure seamless integration between digital channels, Salesforce CRM, marketing automation, and analytics platforms.
• Leverage data, AI, and predictive insights to optimize performance and decision making.
• Stay current with industry trends, emerging technologies, and AI-driven marketing capabilities.
• Continuously identify opportunities to improve efficiency, scalability, and marketing effectiveness.
• Ensure compliance with marketing regulations and global data privacy standards.

Specific Responsibilities:

Team Leadership & Functional Ownership:

• Lead and mentor team members across Data & Analytics and CRM Lifecycle & Marketing Automation functions.
• Establish clear priorities, roadmaps, and performance expectations across digital capabilities.
• Ensure alignment between analytics, automation, SEO, and paid media efforts to drive measurable outcomes.
• Foster a culture of innovation, accountability, and continuous improvement.

Strategic Development & Execution:

• Develop and execute integrated digital marketing strategies across web, email, paid media, social, and content channels.
• Align digital marketing strategies with demand generation, pipeline growth, and revenue targets.
• Drive campaign planning, execution, and optimization across global markets.
• Partner with leadership to align digital strategy with broader business and transformation initiatives.

SEO, AEO, GEO & Organic Growth:

• Own and evolve SEO strategy including technical SEO, on-page optimization, and content structure.
• Lead AEO and GEO strategies to ensure visibility in AI-driven search and generative answer engines.
• Optimize content for discoverability across traditional search engines and AI-powered platforms.
• Implement structured data, semantic content strategies, and intent-based optimization.
• Monitor organic performance, rankings, and AI search visibility, continuously refining strategy.

Paid Media & Channel Performance:

• Own paid search and paid social strategies across platforms such as Google Ads, LinkedIn, and other key channels.
• Manage campaign performance including targeting, bidding strategies, creative alignment, and budget optimization.
• Continuously analyze performance metrics including CTR, conversion rates, cost per lead, and ROI.
• Align paid media efforts with organic, lifecycle, and campaign strategies for integrated performance.

Data, Analytics & Performance Optimization:

• Oversee development of dashboards, reporting frameworks, and performance tracking across platforms.
• Ensure consistent measurement of KPIs including engagement, conversion, pipeline, and revenue impact.
• Leverage analytics platforms and data sources to drive insights and optimization strategies.
• Strong