Director of Brand Marketing

Company Description

Club Kuma is a full-service creative company that offers design, branding and manufacturing.  We are looking for a Director of Brand Marketing to join our team in our Santa Monica offices.  This is an on-site position.

Job Description

• Develop and implement comprehensive brand strategies to enhance brand awareness and equity.
• Conduct market research to understand consumer trends, competitors, and industry dynamics.
• Create and maintain consistent brand messaging across all channels and touchpoints.
• Develop compelling and creative brand narratives that resonate with the target audience.
• Plan and execute integrated marketing campaigns to promote the brand and its products/services.
• Collaborate with cross-functional teams, including creative, sales, and product development, to ensure cohesive campaign execution.
• Oversee the creation of engaging and on-brand content for various platforms, including social media, websites, and promotional materials.
• Ensure that all content aligns with brand guidelines and values.
• Monitor and analyze key performance indicators (KPIs) to assess the success of brand initiatives.
• Use data and analytics to make informed decisions and adjustments to brand strategies.
• Work closely with product development, sales, and other departments to align brand strategies with overall business goals.
• Collaborate with external agencies and partners to enhance brand reach and effectiveness.
• Develop and maintain brand guidelines to ensure consistent representation across all channels.
• Educate internal teams on brand guidelines and best practices.

Qualifications

• Bachelor's degree in marketing, business, communications, or a related field. Advanced degrees or certifications are often a plus.
• Proven experience in brand marketing, with a track record of successful brand building and management.
• Experience in developing and executing integrated marketing campaigns.
• Excellent written and verbal communication skills.
• Ability to craft compelling brand narratives and messages.
• Strong analytical and problem-solving skills.
• Ability to use data and metrics to measure the success of brand initiatives.
• Creative thinking and the ability to bring innovative ideas to the table.
• Ability to work collaboratively with cross-functional teams and external partners.

Additional Information

This is a full time in office position in our beautiful offices in Santa Monica, CA.  We offer a great package including PTO, benefits, 401K, and holidays. 

Salary: $140,000-$160,000 based on experience.