Director, Retail Marketing

JOB SUMMARY

The Director, Retail Marketing is responsible for developing and executing a comprehensive marketing plan that drives customer acquisition, engagement, and retention related to Marriott Bonvoy Boutiques. The ideal candidate is a self-starter, with a proven track record in ecommerce marketing, including both brand and performance marketing. We are looking for someone who brings both hands-on experience with various marketing channels and tools as well as experience driving external agencies to deliver results. As a key leader on the team, this person will own and report on the marketing metrics, providing customer insights and an experimental mindset to achieve results. The Director will work closely with Merchandising, Brands and other teams to develop marketing strategies and tactics that resonate with our various customer segments.

CANDIDATE PROFILE

Education and Experience Required
•    4-year degree from an accredited university and MBA.
•    8+ years of relevant professional experience in ecommerce marketing demonstrating progressive career growth and a pattern of exceptional performance.
•    Leadership experience delivering results across both performance and brand marketing in an ecommerce company.
•    Demonstrable experience across multiple marketing channels including full-funnel site optimization, email/SMS, paid, social, content.
•    Experience developing and executing against a marketing calendar, inclusive of gaining alignment and allocating resources.

Education and Experience Preferred
•    Proven track record leading marketing for a home furnishings or gift industries preferred.
•    Experience with Adobe Marketing Cloud (preferred) and/or Google Analytics.
•    Experience building organizational competencies and best practices in a start-up or high-growth ecommerce business. 
•    Accountability for managing ROAS and marketing budgets.
•    Team management experience.

CORE WORK ACTIVITIES 
•    Conceive and execute customer-centric strategies that support key brand objectives and growth drivers.
•    Manage all marketing channels both directly and via agencies or internal partners.
•    Be customer-obsessed, understand our customer and be the voice of the customer cross-functionally.
•    Develop plans to maximize marketing budget in partnership with agencies and internal resources to drive business objectives.
•    Produce and communicate hind-sight performance optimizations.
•    Collaborate with analytics, site team and agency partners to develop source-of-truth reporting that triangulates marketing platform reporting and ecommerce reporting to ensure strategy and performance alignment.
•    Contribute to the overall strategy of the Retail business and communicate our objectives internally.
 

The salary range for this position is $125,600 to $169,000 annually. Marriott offers a bonus program, comprehensive health care benefits, 401(k) plan with up to 5% company match, employee stock purchase plan at 15% discount, accrued paid time off (including sick leave where applicable), life insurance, group disability insurance, travel discounts, adoption assistance, paid parental leave, health savings account (except for positions based out of or performed in Hawaii), flexible spending accounts, tuition assistance, pre-tax commuter benefits, other life and work wellness benefits, and may include other incentives such as stock awards and deferred compensation plans. Benefits and incentive compensation may be subject to generally applicable eligibility, waiting period, contribution, and other requirements and conditions.  

The compensation and benefits information is provided as of the date of this posting. Marriott reserves the right to modify compensation and benefits at any time, with or without notice, subject to applicable law.

Marriott International is an equal opportunity employer. We believe in hiring a diverse workforce and sustaining an inclusive, people-first culture. We are committed to non-discrimination on any protected basis, such as disability and veteran status, or any other basis covered under applicable law.