Director, BD&L, Insights and Decision Science

Band

Level 6

 

Job Description Summary

Location: On-site

This position will be located at East Hanover, NJ site and will not have the ability to be located remotely. This position will require up to 10% travel as defined by the business (domestic and/ or international).

Please note that this role would not provide relocation and only local candidates will be considered.

The Integrated Insights organization in US Innovative Medicines is the Novartis engine for achieving best in class Healthcare provider (HCP) experience and transformative new product launches. The New Products and BD&L group within Insights and Decision Science is seeking a highly motivated analytics and market research leader to facilitate key business decisions and to optimize the Go-to-Market strategies for late stage opportunities.

The Director, BD&L, Insights and Decision Science is responsible for proactively bringing insights to the business to support strategic and tactical business decisions for new product commercialization, including fore-casting, primary market research, and patient data analytics. This role requires specific therapeutic area in-depth expertise, analytical instinct, strategic thinking, and project and vendor management skills. This role will leverage content knowledge when completing proactive and requested analytics and enable the business organization to drive optimal decisions on investments. The Director, BD&L Integrated Insights will deliver primary market research, secondary data analytics, propose and test market analogs, gather stakeholder input, challenge assumptions, and serve as a thought-leader and partner for business decisions leading to the product launch. This role will report to the Lead Director, Integrated Insights BD&L within the Insights and Decision Science Organization.

#LI-Onsite

 

Job Description

Key Responsibilities:

• Develop effective business and competitive intelligence for the product/ portfolio across relevant functions to provide unbiased and fact-based competitive insights, benchmarking, and recommendations regarding commercialization strategies, cross-functional strategies and resource prioritization

• Lead team analysis and/or independently perform strategic assessments of select competitor activities, including (but not limited to): market situation analysis, strategic forecasting, strategic and operational benchmarking and articulation of implications in legal and compliant manner.

• Appropriately monitor and benchmark strategic plans and key developments of competitors to provide early warning for potential threats and opportunities for successful implementation to prioritized strategic initiatives and tactical plans.

• Provide guidance and lead efforts for the creation of go-to-market plans, insights plans, and sales & marketing budgets for late-stage opportunities

• Proactive surveillance of relevant Disease Area portfolio healthcare environment issues including policy, regulatory, and health technology to identify key issues relevant to strategic planning initiatives in the US.

• Ensure the effective implementation and integrity of all competitive and business intelligence activities such as primary research, and other appropriate intelligence

• Gathering and analysis projects through timely and appropriate coordination with stakeholders, and external vendors.

• Drive the forecasting process for pre-launch opportunities through model design, assumptions gathering & validation, conducting conjoint studies, research into analogs, sensitivity analyses and simulation, and socialize the results to Pharma leadership

Essential Requirements:

• Education: Bachelor's Degree in business, or STEM major is required, MBA preferred

• 8+ years of experience in marketing science, data analytics, forecasting, primary market research, or similar roles in pharmaceutical, biotech, healthcare, or healthcare consulting industry

• US Market experience with pre-launch and launch assets

• Experience supporting M&A or BD&L activities (insights, forecasting, due-diligence)

• Experience using data to support business decisions, return on investment/ financial modelling, and statistical analysis

Desirable Requirements:

• Experience in multiple therapeutic areas, particularly specialty and rare diseases

• 3+ years of experience in analyzing large pharma data sets (Rx, APLD, EMR, etc)

• High level initiative, ability to multi-task, and passionate about asking and answering questions using primary market research, secondary research reports, and data science methods

• Abil