Senior Integrated Marketing Specialist - Coronary Renal Devernation
MedtronicAbout the role
Careers that change lives start here. Medtronic is a global leader in healthcare technology with a Mission to alleviate pain, restore health, and extend life. Our 95,000 employees work across more than 150 countries to put patients first — developing innovative medical technologies that improve the lives of 72+ million patients each year. Your unique talents will help shape the future of healthcare while building a career grounded in purpose, growth, and impact.
A Day in the Life
At Medtronic, we bring bold ideas forward with speed and decisiveness to put patients first in everything we do. This position is remote to enhance our competitive edge and expand our cross-functional collaboration efforts.
We are looking for a highly motivated individual interested in cultivating their career focused on advancing the Medtronic Mission.
The Senior Integrated Marketing Specialist plays a critical role in developing and executing integrated marketing initiatives across the newly created ICT (Interventional Cardiology Therapies) business. This role uniquely spans both an established, high-impact portfolios and an emerging, high-growth renal denervation business—offering the opportunity to balance scale, innovation, and speed while helping shape how these businesses show up in the market.
A Day in the Life:
Lead integrated marketing execution for US customer programs, ensuring strong alignment to business objectives and downstream activation.
Plan and execute promotional support for major US congresses and events, including coordination of messaging, channels, and timelines.
Manage paid digital media initiatives, including planning, execution, optimization, and performance review.
Oversee media placements and promotions with media vendor, partnering with internal stakeholders and agencies to ensure timely and effective delivery.
Collaborate closely with product marketing, sales, education, analytics, agencies, and creative partners to deliver integrated, high-quality programs.
Ensure consistent messaging and coordinated execution across both business initiatives.
Translate business needs into clear briefs, timelines, and deliverables, managing multiple initiatives in parallel.
Contribute to additional integrated marketing initiatives as needed based on evolving priorities.
Core integrated marketing responsibilities:
Develops and implements enterprise-wide integrated marketing programs aligned to brand and business objectives.
Leverages paid, owned, earned, and shared channels to deliver cohesive, omni-channel marketing experiences.
Partners cross-functionally to align strategy, execution, and measurement across stakeholders.
Uses data, insights, and performance metrics to inform optimization and continuous improvement.
Ensures adherence to corporate processes, compliance requirements, and brand standards.
Responsibilities may include those listed and other duties may be assigned
Must Have:
Bachelor’s Degree
4+ years of relevant marketing experience (or 2 years with an advanced degree)
Demonstrated experience executing integrated marketing or downstream activation programs
Hands-on experience with paid media planning, execution, and performance measurement
Strong project management skills with the ability to manage multiple priorities and stakeholders
Proven ability to operate effectively in both structured environments and ambiguous, fast-evolving business contexts
Ability to influence without authority and build trusted relationships across teams
For Baccalaureate degrees earned outside of the United States, a degree that satisfies the requirements of 8 C.F.R. § 214.2(h)(4)(iii)(A) is required.
Physical Job Requirements
The above statements are intended to describe the general nature and level of work being performed by employees assigned to this position, but they are not an exhaustive list of all the required responsibilities and skills of this position.
The physical demands described within the Responsibilities section of this job description are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. For Office Roles: While performing the duties of this job, the employee is regularly required to be independ
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