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Humana is committed to delivering compliant, consistent, and member-centered communications across all lines of business. We are seeking a strategic and operationally minded Lead Product Manager - Enterprise Marketing Governance Database (Reusable Language) to oversee reusable language frameworks across Insurance, Medicare Advantage (MA), Medicaid, CenterWell, and B2B segments. This role will lead from the front—driving change, influencing cross-functional teams, and ensuring marketing materials meet regulatory standards while aligning with enterprise messaging strategies.

Key Responsibilities 

Governance Leadership & Compliance Oversight 

• Lead governance and compliance capability initiatives for marketing communications that support enterprise priorities and mitigate risk.

• Partner with legal and compliance teams to ensure marketing materials adhere to CMS, HIPAA, state, and internal regulations

Reusable Language Strategy 

• Define and implement the strategy for reusable language across all business segments

• Develop and maintain tooling, processes, and policies to support scalable language reuse

• Manage the day-to-day operations of the reusable, approved marketing language database, ensuring accuracy, accessibility, and alignment with brand and regulatory standards

Cross-Functional Collaboration & Influence 

• Influence and guide cross-functional teams to adopt governance and messaging best practices

• Partner with content creators, compliance teams, and business leaders to ensure alignment, execution and operational efficiency

• Facilitate training and enablement efforts to promote consistent messaging and governance adherence

• Support timely review and feedback processes that accelerate agile marketing execution

Continuous Improvement & Insights 

• Monitor usage trends of reusable language and governance workflows to identify opportunities for standardization and optimization

• Lead continuous improvement initiatives to enhance efficiency, reduce risk, and improve member experience

• Provide strategic insights and reporting to leadership on governance performance and messaging impact

Impact 

This role is critical to Humana’s mission of delivering trustworthy, compliant, and member-focused communications. By leading governance and reusable language strategy, this position will reduce risk, improve operational efficiency, and elevate the clarity and consistency of Humana’s marketing efforts. 

Use your skills to make an impact
 

Required Qualifications 

• Bachelor’s Degree in Marketing, Communications, Healthcare Management, related field, or equivalent experience

• 5+ years of experience in product management or marketing technology

• Experience with governance platforms (e.g., Adobe Workfront), content management systems, and language libraries

• Exceptional attention to detail, organizational skills, and stakeholder management capabilities 

• Strong strategic thinking, operational execution, and change management skills

• Proven ability to lead cross-functional initiatives and influence without direct authority in a fast-paced, matrixed environment

Preferred Qualifications 

• Master’s Degree or certification in compliance, content governance, or healthcare marketing

• Experience designing and managing enterprise content systems and reusable language frameworks