Influencer Campaign Manager, TikTok Music

Responsibilities

Artist Services:
SoundOn is an all-in-one platform powered by ByteDance, designed to better service music creators through each step of their career — from ByteDance integrated promotion tools to universal music distribution, from diverse monetization opportunities to smart music creation. SoundOn exists to give every music creator & label the power to authentically connect with new audiences and "do music" their way.

Responsibilities
- Form holistic marketing plan to provide promotion visibility and motivation for music partnership team's deal signing, by leveraging all possible promotional levers involving in-platform and off-platform activities.
- Design and execute influencer marketing plans. Work cross-functionally with A&R, Artist Partnerships and artist management teams to deliver content and influencer strategy for artists and music promotion campaigns, especially on ByteDance.
- Select and target the right segments of creators based on campaign needs. Specify campaign brief and design incentive plans to improve influencers' activeness on music promotion platforms. Identify and accumulate high-quality creators to improve campaign quality.
- Analyze campaign data to make decisions during the full-cycle track promotion, and take care of track performance and evaluate campaign ROI.
- Collaborate with product team to develop product-level solutions to improve creator participation and efficiency of creator marketing.

Qualifications

Minimum Qualifications:
- ≥3 years experience in Digital Marketing Tech companies, Digital Marketing agencies, or MCNs. Experience of music promotion is a plus.
- Good understanding of ByteDance content ecosystem, influencer marketing and social media trends.
- Excellent communication and relationship building skills and project management skills.
- Excellent data analytical skills. We hope you have a data-driven operation mindset.
- Grounded, result-driven and self-motivated.

Preferred Qualifications:
- Ability to effectively collaborate cross-functionally and manage multiple tasks. Ability to plan and deliver on tight deadlines and pay outstanding attention to detail.

Job Information

【For Pay Transparency】Compensation Description (Annually)

The base salary range for this position in the selected city is $83600 - $192534 annually.​

Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.​

Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).​

The Company reserves the right to modify or change these benefits programs at any time, with or without notice.​

For Los Angeles County (unincorporated) Candidates:​

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:​

1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;​

2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and​

3. Exercising sound judgment.​

Founded in 2012, ByteDance's mission is to inspire creativity and enrich life. With a suite of more than a dozen products, including TikTok, Lemon8, CapCut and Pico as well as platforms specific to the China market, including Toutiao, Douyin, and Xigua, ByteDance has made it easier and more fun for people to connect with, consume, and create content.​

Inspiring creativity is at the core of ByteDance's mission. Our innovative products are built to help people authentically express themselves, di