Senior Marketing Manager, Enterprises & Strategic Partnerships

Company Description

About Wolt 

Wolt is a technology company that makes it incredibly easy to discover and get the best restaurants, grocery stores and other local shops delivered to home or to the office. Our local commerce platform makes it easy for customers to order whatever they need on one app, for merchants to make additional sales, and for couriers to make meaningful earnings flexibly. To enable this, Wolt develops a wide range of technologies from local commerce platform to retail software and financial solutions, as well as operates its own grocery stores under the brand Wolt Market. Wolt was founded in 2014 and joined forces with DoorDash in 2022. DoorDash operates in 27 countries today, 23 of which are with the Wolt product and brand. 

So, why work at Wolt?

At Wolt, we’re about getting things done.
You’ll probably enjoy it here if you like taking ownership, developing yourself and being around friendly, humble and ambitious people.
We work hard to make cities into better places, and it’s pretty cool seeing us grow every week. If you’re passionate about building things that just… work, Wolt might be for you.

Our Commitment to Diversity, Equity & Inclusion

We want to have all sorts of people in our team – people like you and me, and people different from you and me. To be able to work with diverse teammates – when it comes to gender, age, ethnicity, life background, sexual orientation, political views, religion, or any other personal trait – we consciously aim to offer equal opportunity for everyone to work with us. This is because we believe diverse teams make the most thought-through decisions and build things in the most inclusive way.

Join us today to build Wolt together.

Job Description

As a Senior Marketing Manager, Enterprises & Strategic Partnerships you will develop and execute tailored marketing strategies, aimed at improving brand visibility, driving growth, and increasing customer engagement on our platform.
 

Key Responsibilities:

1. Marketing Strategy Development:

• Develop and execute marketing strategies customized for nationwide restaurant partners on the Wolt platform.
• Create comprehensive 360 marketing plans, including advertising campaigns across various channels (paid, owned, earned), promotions, and co-branded initiatives.

2. Campaign Planning and Execution:

• Plan and execute marketing campaigns to promote partner restaurants on the Wolt platform.
• Collaborate with the local marketing team and our media agency to create advertising content, including digital ads, social media promotions, and email marketing.
• Manage the marketing budget for nationwide partners, ensuring efficient resource allocation and adherence to financial targets.

3. Partnership Management:

• Develop and maintain strong relationships with key stakeholders at nationwide restaurant partners as well as third party partners.
• Collaborate with the partner's marketing and operations teams to align strategies and achieve common goals.

4. Brand Consistency, Cross-Promotions, CRM, and Co-Branding:

• Ensure that partner restaurants maintain branding consistency within the Wolt app, aligning with their brand guidelines.
• Explore opportunities for cross-promotions with other brands or influencers.
• Collaborate on co-branded marketing initiatives to drive growth and customer engagement.
• Support the creation and setup of various customer engagement tools like newsletters, push notifications, in-app pop-ups, and local incentive campaigns.

5. Performance Reporting, Data Analysis & Insights:

• Prepare regular performance reports for, highlighting key metrics and areas for improvement.
• Monitor and analyze the performance of marketing campaigns and promotional efforts across Wolt-owned and external channels.
• Use data-based insights to optimize marketing strategies and improve return on investment (ROI).

Qualifications

• Bachelor's or Master's degree in Marketing / Communication with 4-6 years of marketing experience. 
• Strong B2C marketing and strategic partnership expertise.
• Demonstrated leadership and team management skills.
• Proficiency in digital marketing and analytics.
• Effective communication and presentation abilities.
• Native german speaking & business fluent in english
• Strategic thinking and results-oriented mindset.
• Compliance awareness and adaptability in a dynamic marketing landscape.

Additional Information

What we offer

• Cool office in the heart