Director, Product Marketing - Adobe Commerce

Our Company

Changing the world through digital experiences is what Adobe’s all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences! We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen. 

We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!

Opportunity:

We are looking for a highly strategic and data-driven Director of Product Marketing for Adobe Commerce. This role will be leading the product marketing organization for Adobe Commerce.  

It is uniquely positioned to drive growth, retention, and engagement with new and existing customers. You will use usage data to build targeted segmentation, craft compelling messaging, identify key use cases, drive analyst interactions and market perception, and partner closely with field, global marketing, and the rest of the GTM teams to drive growth.  

As Director of Product Marketing, you will help define the go-to-market strategy that impacts product innovation and accelerates market growth with solutions that help Adobe Commerce’s customers achieve their brand relevance with growth in digital commerce. 

Key Responsibilities: 

• Growth & Retention Strategy: Define the market strategy and influence product strategy based on technology trends, market trends, and internal data. Develop and implement Go-to-market strategies to increase growth and retention across all segments and geographies.  

• Identify use cases and new market opportunities: Partner with product management team and other cross functional teams to identify new use cases and promote key product use cases. 

• Messaging & Positioning: Develop “experience-led” persuasive messaging that resonates with diverse user segments, highlighting Adobe Commerce value and differentiation. Invest in competitive intelligence and analysis to drive market differentiation. 

• Cross-Functional Collaboration: Work closely with product, engineering, and outbound marketing to align on go-to-market strategies, product updates, and user feedback integration.  

• Partnership with global marketing: Partner with web, analyst relations, PR, events, campaign, partner, and retention marketing teams to drive launches, campaigns, and strategic plays globally. Collaborate with content and campaigns to drive pipeline growth.  

• Partner with the field organization globally to drive the necessary enablement and sales plays and offer deal support.  

• Partner with product management to drive capabilities, customer advisory board, and product releases.  

• Drive product launches globally and bring new products to market to further drive growth and ARR. Leverage Drive thought leadership in the market.  

• Lead and mentor a team of product marketers.