Regional Sales Manager, Foodservice

Grow with Welch's!

Welch's is on a journey towards our bold ambition of being the global-leader of convenient, good for you fruit-based food and beverages. To turn this goal into a reality we need you and other exceptionally talented, agile, and innovative individuals who are eager to contribute to something extraordinary!

At Welch's, we're not just offering a job; we're inviting you to be a part of a vibrant, authentic, and inclusive culture where you not only belong, but also have the opportunity to unleash the best, most authentic version of you.

Position Summary:

We are seeking a Regional Sales Manager for our Foodservice Division to report to the Director of Foodservice and Alternative Channels. This role leads the sales execution of Welch's portfolio with strategic Foodservice and Vending distributors (Sysco, USF, PFG, Vistar, and regional distributors) and drives purchase pull from key operators. You will collaborate with broker partners to implement customer strategies and market plans in your designated region.

This position covers the Mid-Central territory, including states such as ND, SD, NE, KS, MN, IA, MO, IL, IN, MI, and WI, aligned with broker market coverage.

Where You'll Work:

This is a remote position requiring 50-60% travel to customers within the Mid-Central Territory. Candidates must reside in one of the states within this territory to be considered.

What You'll Do:

• Assist in creating and executing the strategic business plan for Foodservice and Vending channel through the annual business cycle to maximize business plan sales and profit within brand strategies and guidelines
• Conduct market analysis to determine customer needs, quantify business opportunities, and propose executional strategies for sales accounts within a designated region
• Build and maintain strong relationships with operators, distributors, and brokers, ensuring effective communication
• Effectively plan and communicate with broker sales partners to penetrate operator targets and gain distribution that drives profitable growth for Welch's and our customers.
• Lead and collaborate with broker sales partners to drive market initiatives that translate into actionable plans to deliver long term growth
• Deliver sales presentations to key operators & distributors, often in coordination with Broker Sales Agency
• Provide product training to our broker sales partners, operators, and distributor targets
• Achieve volume targets on existing and new business. Regularly update and communicate progress to Director and headquarter sales team.
• Represent Welch's at key regional trade show and customer events to grow brand equity and develop new customer relationships
• Identify large operators/customers within assigned regions to target and develop long-term relationships that contributes to overall growth strategies and new business

Who You Are:

• Excellent knowledge of the food service and vending industry and an understanding of how to leverage Food Service Contracts to enhance positioning with customers
• Proven success in developing and maintaining customer/broker relationships
• Must be able to build, establish and maintain strong internal and external working relationships (External - Strategic customers, operators, distributors; Internal - Broker Sales Agency, Foodservice Sales Team, Sales Planning, and Marketing.)
• Solution Selling mindset with the ability to build relationships and partner with your customers
• Demonstrated excellence in communication, time management and organizational skills
• Demonstrates good judgement that leads to smart decisions and recommendations that positively impact the current and future state of the business
• Operates with a growth mindset, embracing challenges, anticipating obstacles, and growing your skills through persistence
• Continuously challenges the status quo and seeks ways to improve and develop

What You'll Need:

• BA/BS degree in Business, Marketing, or related field preferred
• Minimum of 5+ years of progressive foodservice and/or vending sales experience, to include ac