Associate Director of Digital Marketing

EvenUp is one of the fastest-growing generative AI startups in history, on a mission to level the playing field for personal injury victims, which range from motor vehicle accidents to child abuse cases. Our products empower law firms to secure faster settlements, higher payouts, and better outcomes for those who need it most.

We’re looking for an Associate Director of Digital Marketing to manage our paid media strategy, results, and all relevant KPIs. The right candidate for the role is an incredibly data-driven paid media expert with a proven track record of driving a high volume of quality opportunities into sales. You will need deep expertise in driving leads and pipeline from Google / Bing Search, paid social (Instagram, Facebook, Reddit, TikTok, Youtube), retargeting, and display ads. You will work closely with all other marketing teams along with sales, product, and ops to create campaigns, analyze data, and optimize all aspects of our paid media strategy.  The successful candidate will draw upon their project management experience to ensure campaigns are flawlessly delivered on time and on budget. support end-to-end campaign creation, execution, delivery and measurement of digital campaigns.

What you'll do:

• Own, execute, analyze, and optimize our paid media efforts across platforms (e.g. Google Ads, LinkedIn, Facebook, Twitter)

• Define campaign objectives, target audiences, effective reporting and create marketing assets to execute campaigns

• Manage vendors and/or agencies to ensure paid programs are turned on, running, and optimized

• Research new and applicable online marketing and advertising technology/platforms, to improve efficiency across campaigns, including staying up to date on current trends and best practices

• Work across Demand, Web, and PMM squads on content requirements to support campaigns, and ensure content meets the needs to support demand 

• Analyze daily performance to ensure campaigns are pacing to budget and performance targets are met

• Manage daily optimizations and reporting

• Manage campaign setup and budget pacing

• Responsible for maintaining housekeeping and hygiene of advertising accounts and overall monitoring of account health 

What we look for: 

• 10+ years working directly in Google and Bing Ads

• 2+ years in managing Paid Advertising/Digital Marketing programs (experience in marketing B2B technology products is a strong plus)

• Mastery in managing campaigns across search engines (Google & Bing) 

• Expert reporting and analytics capabilities

• Mastery of all basic PPC fundamentals 

• Expert using and working with Google Analytics 

• Highly organized and comfortable with working to deadlines

• Exceptional at multitasking

Notice to Candidates:

EvenUp has been made aware of fraudulent job postings and unaffiliated third parties posing as our recruiting team – please know that we have no affiliation or connection to these situations. We only post open roles on our career page (https://jobs.ashbyhq.com/evenup) or reputable job boards like our official LinkedIn or Indeed pages, and all official EvenUp recruitment emails will come from the domains @evenuplaw.com or @evenup.ai, or no-reply@ashbyhq.com email address. 

If you receive communication from someone you believe is impersonating EvenUp, please report it to us by emailing talent-ops-team@evenuplaw.com. Examples of fraudulent email domains include “careers-evenuplaw.com” and “careers-evenuplaws.com”. 

Benefits & Perks:

Our goal is to empower every team member to contribute to our mission of fostering a more just world, regardless of their role, location, or level of experience. To that end, here is a preview of what we offer:

• Choice of medical, dental, and vision insuranc