Senior Customer Marketing Manager

We are seeking an experienced and dynamic Senior Customer Marketing Manager to join our Content team. Reporting to the Senior Director of Corporate Marketing, this role is pivotal in creating and executing strategic customer marketing initiatives and content. The ideal candidate will be passionate about customer advocacy, storytelling, and driving customer engagement through a variety of channels. This role will develop and manage programs and content that highlight customer success and foster strong customer relationships, enhancing our brand's credibility and market position.

What You'll Do:

Customer Content Marketing:

• Develop and execute a strategic plan for securing and writing marketing customer validation materials, including case studies, videos, press releases, and more

• Collaborate with customers to create differentiated narratives that highlight their success and the impact of our solutions

• Establish and manage a comprehensive customer reference library to support sales and marketing efforts

• Identify and cultivate relationships with key customers willing to act as references for various marketing and sales initiatives

• Collaborate with customers to co-create content such as blogs, product launch materials, and presentations

• Manage and continuously improve the customer section of our website to showcase customer stories, testimonials, and other customer-related content

• Identify and highlight customer champions through various marketing channels, including social media, webinars, and events

• Develop programs that recognize and reward customer advocates for their contributions

Customer Communications:

• Develop and implement proactive customer communication plans, and execute copywriting  to keep our customer base informed, engaged, and aligned with our demand and product initiatives

• Coordinate with Public Relations  teams to ensure consistent and timely customer messaging for all product and brand moments

Sales & Enablement Customer Materials:

• Create and maintain high-quality sales enablement materials, including one-pagers, sales slides, and other collateral that support the sales team's efforts

• Ensure all materials are up-to-date and accurately reflect the latest product developments and customer success stories

• Partner with the enablement team to develop and deliver training programs that prepare sales and customer-facing teams to effectively share customer success stories

What You Bring:

• An excellent portfolio of marketing writing samples with customer examples 

• Bachelor’s degree in Marketing, Business, Communications, Journalism or a related field

• 5+ years of experience in customer marketing, demand generation, or a related role within a B2B SaaS environment 

• Proven track record of developing and executing successful customer marketing programs

• Exceptional storytelling skills and the ability to create compelling content that resonates with diverse audiences

• Strong project management skills and the ability to manage multiple initiatives simultaneously

• Excellent interpersonal and communication skills, with a knack for building strong relationships with customers and internal stakeholders

• Experience with marketing automation tools, CRM systems, and content management systems

Key Competencies:

• Customer-focused mindset with a passion for advocacy and storytelling

• Strategic thinker with the ability to translate business goals into actionable marketing plans

• Creative and innovative approach to content creation and customer engagement

• Strong analytical skills and data-driven decision-making abilities

• Team player with a collaborative spirit and a drive to achieve collective success

What makes ThoughtSpot a great place to work?

ThoughtSpot is the experience layer of the modern data stack, leading the industry with our AI-powered analytics and natural language search. We hire people with unique identities, backgrounds, and perspectives—this balance-for-the-better philosophy is key to our success.