Product Marketing Manager

Job Description

Job Description - PMM Reporting and Analytics

Function: Drive Zendesk’s product, release marketing and adoption initiatives. This role is responsible for supporting a wide variety of PMM functions including research, messaging and positioning, GTM support, enablement and partnership across multiple organizations to achieve the company goals. Support and partner with a cross-functional team tied to all the GTM organizations in our business and will work closely with senior leaders in sales, marketing, and product. 

Elements

• Develop clear & consistent messaging and craft materials to support customer-facing interactions, e.g. sales pitch decks, messaging source documents, use cases, personas, etc. Apply market knowledge to strengthen the overall message. ​​

• Develop compelling storytelling and communication materials. Create slides and collateral that is clean, easy to read, look professional, on-brand for Zendesk, and clearly communicate the point. Develop a solid visual story with a clear message to present at live and digital events.

• Develop fundamental sales enablement assets. Brings learnings from conversations and recordings to drive more effective training & assets.

• Drive our release marketing efforts, learning the entire process from roadmap to webinar and bringing our efforts to the next level.

• Be an established subject matter expert for your discipline - You are expected to deeply understand your products and the value your products bring to customers. You are able to answer questions about your product from customers and GTM employees.

• Find and develop customer stories that articulate the value of our offerings through the lens of customer success. Establish relationships with top customers and influence them so that they will participate in our customer story program. Understand our technical products and discern the quality of use cases for storytelling. Write well-written customer stories that show the value of Zendesk. 

• Implement and iterate product discovery initiatives to drive adoption and increase stickiness.

• Be the connective tissue - Collaborate with Product, Marketing, Sales, Success, Analyst and Investor Relations teams to develop strategic frameworks and assets for use in campaigns, enablement, press releases, analyst briefings, etc.

• Bring innovative ideas to up-level deliverables or improve processes.

• Support cross-functional efforts including long-range planning and matrixed regional programs. Support strategic updates and presentations for E-Staff and other key stakeholders

• Show a proactive attitude and bias toward impact. Act as a leader of the products and projects you work on. Proactively identify opportunities and areas for improvement and act on them. 

• Operate autonomously and drive multiple projects to completion. Can project manage with excellent execution, follow-through, and attention to detail. Hit deadlines and communicate when and why deadlines won’t be hit. Bring a plan for remediating any  impact to the business. 

Areas of responsibility

• Explore - Own our analytics and reporting narrative. Align with Reporting and Analytics team to understand the our analytics products, especially our Dashboard builder, Report Builder, Permissions, Real-time reporting, Exporter and datasets. Directly influence the mid-market and enterprise deals by marketing and enabling the field and customers on our critical Reporting and Analytics capabilities

• Other projects in the Admin, platform, and security areas, as assigned. 

The US annualized base salary range for this position is $119,000.00-$179,000.00. This position may also be eligible for bonus, benefits, or related incentives. While this range reflects the minimum and maximum value for new hire salaries for the position across all US locations, the offer for the successful candidate for this position will be based on job related capabilities, applicable experience, and other factors such as work location. Please note that the compensation details listed in US role postings reflect the base salary only (or OTE for commissions based roles), and do not include bonus, benefits, or related incentives.

The intelligent heart of customer experience
Zendesk software was built to bring a sense of calm to the chaotic world of customer service. Today we power billions of conversations with brands you know and love. We advocate for digital first customer experiences—and we stick with it in our workplace. Over 5,000 employees worldwide are collaborating from kitchen tables, home offices, coworking spaces, and Zendesk workspaces to make one team.

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