Senior Director, Engagement and Annual Giving

Job Profile Summary

Under general direction of the CEO Broward College Foundation/Vice President Institutional Advancement, this administrative position is responsible for providing overall leadership in the implementation and evaluation of Broward College’s engagement and annual giving, which include overseeing, planning and administering alumni engagement, stewardship and donor engagement, marketing and communications, as well as a creative and comprehensive annual giving program at Broward College. As an advocate for the mission and programs of the College, plays a central role in managing the development and execution of targeted direct marketing appeals through all available mediums and tracking, analyzing, and reporting their results. Directly supports efforts to identify, cultivate, solicit and steward our alumni, faculty, staff, and donors to increase annual unrestricted financial support while supervising managers in related engagement activities. Works independently and in close collaboration with colleagues to maximize participation and contributions. Weekend and evening work required.

Candidate should be a strong communicator and self-starter capable of working as part of a team but, also taking on projects independently.

  

Minimum Education:
Master’s degree
An equivalent combination of education and experience may be considered.

CFRE preferred

Minimum Experience/Training:
Eight years in relevant fund-raising or sales experience, preferably in a non-profit environment and previous management experience.
Proven effective and progressive experience in facilitating annual giving goals and programs, coordinating with alumni (or constituent) engagement programs, and managing resources.
Strong written, verbal, phone, email, social media and face-to -face communications experience, as well as volunteer and project management experience.

Essential Functions:
Daily - 30%: Plans, executes, evaluates strategically aligned revenue and participation goals for annual giving program that generates unrestricted and budget-relieving revenue for the College. Creates annual goals on upgrade, renewal/retention, and acquisition of alumni, faculty, staff and friend donors and institutes new strategies and tactics to reach goals.
Daily - 15%: Manages and supervises team that integrates alumni and donor engagement strategies to build pipeline of engaged alumni and donors. Ensures cohesive strategy in the donor journey to maximize pipeline development for major gifts. Works effectively with colleagues in the Office of Advancement to plan, execute and evaluate annual giving strategies to move existing donors.
Daily - 10%: Works with marketing and communications to design and facilitate an effective communications strategy for annual giving, alumni engagement, stewardship and the Broward College Foundation. Regularly assess communications to key constituents for opportunities to refine and strengthen content and strategy.
Daily - 10%: Works with alumni engagement to include annual giving to complement strategies to reach goals for alumni programming, commencement activities, networking opportunities, donor stewardship, and other approaches embed basic elements of annual giving to ensure cohesive alumni strategy.
Daily - 10%: Collaborates with stewardship and donor relations to design and facilitate effective donor stewardship focused on retention and engagement.
Daily - 5%: Collaborates with database software team and College partners to design and utilize effective electronic giving opportunities via the web and social media.
Daily - 5%: Strategizes and executes signature programs and events and incorporate annual giving opportunities when appropriate
Daily - 5%: Responsible for people management of the area, including recommendation of staffing, hiring, termination, and discipline. Setting performance standards of volunteers.
Monthly - 5%: Plans and manages budget for area of responsibility
Other - 5%: Performs related duties as assigned.

Knowledge, Skills and Abilities:
Demonstrated knowledge, skills and abilities in the fundamental basics, best practices and current innovations in annual giving as well as understanding how they intersect with and complement alumni engagement, marketing and communications, as well as stewardship.
Ability to manage work assignments
Ability to utilize database information to plan, facilitate and evaluate programs
Ability to execute all forms of programming and communication (events, direct mail, telephone, volunteer management, personal solicitation, social media, and electronic solicitation).
Models inclusive excellence through specific actions that support the College’s mission in the recruitment, hiring, and retention of talented faculty and staff
In-depth knowledge and expertise in all a