Senior, Marketing Manager

Company Description

Who We Are

SES-imagotag empowers retailers to turn their physical stores into powerful digital assets, more automated, data-driven, AI enabled and connected, by leveraging our IoT Cloud technology.

We are a fast-growing retail-tech company and the global leader in digital and IoT solutions for omnichannel retail.

SES-imagotag is made up of highly talented, innovative, motivated, growth mindset team players who have created products like the VUSION Retail IoT Cloud platform, the Captana Sensor Cloud, Pulse Data Analytics and Edge Digital Media all powered by our limitless VUSION Operating System where thousands of organizations unlock the value of their data with near-unlimited scale, concurrency, and performance.

We invent technologies that create a positive impact on society by enabling sustainable and human-centered commerce.

Job Description

What You Will Be Doing? 

We are seeking a detail-oriented and proactive Senior Marketing Manager - Americas to join our Marketing Department. The Senior Marketing Manager will play a critical role in pushing communications and marketing strategy, boosting company's awareness in its markets, define account-based marketing with direct and channel sales team, manage North America digital marketing and events, and collaborating with HR on workplace culture. 

Main Roles and Responsibilities: 

• Communications & Marketing Strategy & Org
  • Design a Marketing Plan with the Marketing & Sales Teams for the Americas, and approved by CEO Americas
  • Design an effective, actionable marketing plan for the Americas following the Group strategy, and to deliver sales priorities for the region in terms of VAS adoption and ESL growth
  • Strengthen and develop the marketing team in the region, high morale and great e-NPS
• Awareness
  • Boost the company’s awareness in its markets through thought-leadership content, press coverage and key conferences
  • Define and lead the execution of a PR plan in line with the company’s targets in the Americas
  • Oversee with the team the customer experience centers in the US (Chicago, Dallas), as well as the showrooms equipped with our solutions
• Account-based marketing
  • Define with sales the top large key accounts to address in terms of marketing
  • Establish clear marketing & communications action plan to reach these accounts and their key decision makers through awareness, thought-leadership, events, lead generation, business cases
  • Work with ABM specialist to deliver the plan and review performance based on KPIs defined together with sales.
• Digital Marketing
  • Manage the digital marketing specialist established in the Americas (Chicago)
  • Ensure prime visibility of the Group and its solutions on digital channels by establishing KPIs based on engagement rates, follower counts, SEO rankings, SEA conversion
• Events & Associations
  • Oversee the execution of the event plan for the Americas, led by the Events coordinator for the region
  • Define key objectives for major shows, as well as smaller events in terms of attendees, leads, opportunities
  • Create & nurture deep relationships with show associations to maximize our memberships and visibility through these key channels for retail
• Channel Marketing
  • Manage the channel marketing manager to deliver & execute ambitious channel sales plans for the regions: events, dedicated marketing content, business cases…
• Culture
  • Together with HR, align on the North America culture strategy and tactics: local events, onboarding, newsletter… with the help of the local marketing team for its execution

Qualifications

What is Required? 

• Good autonomy with synchronization needed between sales & other teams in North America and within the group (Marketing, Product Marketing, HR).
• 3+ years in a management role 
• 5+ years of experience in Marketing or related field
• Bachelor's degree in marketing, business, or a related field
• Strong leadership, strategic thinking, and communication skills are key.
• Tech savvy, with entrepreneur mindset  
• Strong leadership skills, committed to fast-paced and dynamic work environments.  
• Evidence of ability to work within a high growth, dynamic team. Must be self-motivated with excellent interpersonal skills.  
• Adept at cross-functional team collaboration and ability to work across different functions, organizations, and reporting boundaries to get the job done. 
• CRM experience i