Marketing Platform Analyst

Company Description

Keen Decision Systems was founded to solve the biggest challenge in marketing: connecting marketing spend to revenue. By deploying our Bayesian modeling suite, companies of any size get actionable insights into where they can best optimize their marketing spend to drive the business outcomes that matter most.

Keen is different.

As a Inc. 5000 Fastest-Growing Private Company and a Triangle Business Journal Top 10 Best Place to Work, we’re growing quickly. But our growth isn’t the only thing that differentiates us.

At Keen, we’re proponents of a Conscious Culture. Conscious Culture is a workforce built on purpose. A Conscious Culture means that time and effort have been invested in making sure that how our company operates is as important as our business outcomes. Because we work smarter Monday-Thursday, we’re able to offer all employees a three-day weekend.

Job Description

NOTE: This position will be filled with a successful candidate that resides in/or near New Jersey and has the ability to regularly travel to Ewing, NJ and quarterly to Raleigh, NC.

As a Marketing Platform Analyst, you’re a key enabler in supporting how your dedicated client(s) improve the ways they do Marketing and Media Planning through our powerful Bayesian modeling software called the Keen Platform.  Our team of Support Specialists act collectively as internal service providers to Keen’s Account Directors.  As an analyst, you are responsible for supporting the execution of the Account Director’s strategy for your specific named accounts.

What you’ll do as a Marketing Platform Analyst:

• You know how to use all the features of the Keen Platform to drive our Client’s desire to measure marketing and make investment decisions differently.
• Key Services that will be a part of your regular workload in driving the implementation and adoption of the Keen Platform include: 
  • Provide Data Manipulation and Management Services
    • Direct data aggregation, cleansing, and uploading into the Keen Platform
    • 1:1 training with specific Client Users on how to utilize the Data Warehouse & Mapping capabilities within the product
    • 1:1 Data Source integration support with Client Users
• Model Quality Checks
  • The Keen Platform generates a model of the Clients’ business - you will review the inputs and outputs of these models, upon request, to ensure the model meets our quality standards as well as supports our account Strategy.  QC includes checking for model statistical fit, tactic ROIs, data quality, and narrative support.
  • You may suggest changes to models for the Account Director / Client to consider to better fit the clients’ goals
• Support Plan Optimizations 
  • You will be responsible for configuring and running Optimized Marketing Plans that align to the Account Director strategy and/or Client’s planning goals
  • You may be called upon to conduct 1:1 Training with Client Users on how to use the Plans feature Keen Platform
     
• Support Narrative & Story-Telling Deck Generation
  • A Plan is only as good as the Story supporting it, you will support Account Director’s story needs by configuring the Reporting features of the Keen Platform to drive the account strategy 
  • You will also regularly download the PowerPoint Export of the Reports from Keen Platform and develop an  initial draft of the story to be used by Account Directors and/or Clients.  
  • You will be expected to attend (remotely) and note-take during key meetings between the Account Director and client contacts such as Top-to-Tops, Quarterly Business Reviews, and other conversations that are informed by and inform the Client Narrative.

Qualifications

• 2-3 years of experience in a combination of any of the following:
  • Marketing Analytics 
  • SaaS Customer Success 
  • Data Cleansing & Management
• Bachelor's degree preferred. 
• Ability to regularly travel to Ewing, NJ and quarterly to Raleigh, NC.
• You love business software.  You love using it.  You want to use it all day. (Because you will!)
• You love Excel.  You love data.  You love looking at, organizing, and playing with data in Excel.  
• You love PowerPoint.  You know how valuable it is to put together a good deck, and you love doing it.
• You love to do good work, and it’s the only type of work you do.  
• You love to learn, and are a self-starter for learning new things.  (We’ll teach you all about Bayesian modeling - unless you teach yourself)

Additional Information

Keen keeps introducing new benefits to help our employees move forward and improve in their personal and professional lives. The following is a glimpse into some, b