Associate Director, Marketing - Patient Adherence

Job Description

Our commercial teams are passionate about bringing our medicines and vaccines to our customers around the world. The Pulmonary Arterial Hypertension (PAH) brand team is recruiting an Associate Director of Consumer Marketing to lead the strategy, development, and sustained performance of the Patient Adherence Program designed to help patients start therapy, stay on therapy, and achieve the best possible experience over time. This role is accountable for building an integrated adherence ecosystem, combining patient insights, behavioral science-informed interventions, omnichannel engagement, hub/specialty pharmacy coordination, and robust analytics, to deliver measurable patient impact and outcomes.

Reporting to the U.S. Consumer Marketing Lead, the Adherence Program Lead will operate as a cross-functional orchestrator of the program, setting the vision, driving execution, establishing governance and measurement, and evolving the program through continuous improvement and innovation in close partnership with key internal and external stakeholders.

Within the first 12–18 months, the successful leader will:

Stand up and scale an omnichannel adherence program that measurably improves persistence, confidence, and sustained engagement across key patient segments. Build a clear adherence “strategy-to-execution” operating model, including governance, decision rights, vendor/agency model, budget, and compliance documentation. Establish an adherence measurement framework (KPIs, dashboards, reporting cadence) that ties interventions to patient and business outcomes and enables test-and-learn optimization. Drive seamless integration across the patient journey—coordinating with hub services, distribution/specialty pharmacy, digital/data/IT, and field teams to reduce friction points that threaten adherence. Evolve the program pipeline (MVP → 2.0+), continuously improving content and experiences through insights, operational learnings, and emerging capabilities/technology.

Primary Responsibilities

1) Adherence Strategy & Program Architecture

• Own the end-to-end adherence strategy: refine the program north star, target behaviors, segment needs, value proposition, and the integrated set of interventions that address adherence barriers across the journey.

• Translate patient insights, behavioral barriers, and operational learnings into prioritized program enhancements that improve the patient experience and retention outcomes.

2) Omnichannel Engagement & Content Excellence

• Lead development of omnichannel adherence interventions (e.g., CRM journeys, email/SMS where appropriate, web experiences, education content, toolkits) aligned to brand strategy and patient needs.

• Ensure adherence communications are built for confidence-building, expectation-setting at initiation, and sustained reinforcement—tailored by segment and lifecycle stage.

• Partner with Global/Comms and internal brand teams to ensure message consistency, education alignment, and channel synergy.

3) Data, Measurement, and Performance Management

• Partner with Digital, Data & Analytics and IT to define adherence KPIs, data requirements, and dashboards, enabling performance tracking, insight generation, and ongoing optimization.

• Build a closed-loop measurement approach: connect interventions to outcomes (engagement → behavioral proxies → persistence metrics where available), and drive test/learn/scale cycles.

• Synthesize complex data sets (patient experience signals, operational metrics, channel performance) to uncover drivers, risks, and opportunities to improve adherence outcomes.

4) Enterprise Collaboration & Journey Integration

• Enable collaboration across Marketing, Patient Experience, Market Access, Field Access, Medical Affairs, Regulatory, Legal/Compliance, Pharmacovigilance, Privacy, distribution/specialty pharmacy, and hub/patient services to optimize the post-Rx experience.

• Ensure program design integrates seamlessly into the real-world ecosystem (hub workflows, specialty pharmacy touchpoints, field education needs, consent capture considerations, etc.).

5) Operating Model, Vendor Leadership, and Executional Excellence

• Lead integrated planning: program roadmap, timelines, resourcing, risk logs, and decision points; drive disciplined execution with clear milestones and accountability.

• Oversee agencies and vendors (AORs, digital partners, operational partners): contracts/SOWs, SLAs, performance management, and budget stewardship.

6) Governance, Compliance, and Risk Management

• Ensure adherence program s