Senior Associate, Digital and Programmatic

Job Description:

Role Purpose: Senior Associates are responsible for supporting Manager/Sr. Managers in executing media campaigns across clients within the dentsu portfolio of agencies, including Carat, dentsuX, and iProspect. The role expects familiarity with the following but will also include on-the-job training in industry landscape and technologies, technology partnerships, campaign management, client services, ad trafficking, data analysis, and communications.   

Key Accountabilities: 

• Deliver media programs that exceed client objectives leveraging technology & human-powered AI 

• Further refine holistic understanding of the digital media ecosystem and deep understanding of media optimization strategies 

• Support Manager/Sr Manager with all client deliverables including research, campaign set up, pre/post-launch QA, optimization recommendations, reporting, billing reconciliation, and internal communication 

• Complete QA of all platforms supporting a campaign launch (ad server, DSP, verification partner, etc.) 

• Develop expert level understanding of trafficking process and implications of trafficking decisions on reporting and campaign set-up 

• Coordinate hand-offs between media team and ad operations team during trafficking process 

• Capable of communicating effectively and building strong relationships with agency team counterparts (planning/activation/ad ops/analytics) working cohesively to deliver for the clients 

• Troubleshoot basic campaign delivery and performance issues independently 

• Manage pace reporting across campaigns and provide optimization suggestions to ensure full delivery 

• Become an expert in the programmatic and digital display ecosystem understanding the taxonomy of digital media landscape and its components (SSPs, DSPs, data partners, etc.) 

• Develop ability to Interpret media data, provide actionable insights and recommendations to line management for review/approval 

Qualifications

• Bachelor’s degree or 1-2 years’ experience within the digital and programmatic industry 

• Experience across programmatic technology platforms and omnichannel DSPs preferred, such as DV360, TTD, Xandr, Yahoo, etc… 

• Knowledge of other industry & ad technology platforms, such as ad servers (ex: CM360), ad verification platforms (ex: DoubleVerify, IAS), Mediaoceean, Prisma, or similar planning/financial platforms, etc. 

• Strong knowledge of media math formulas and concepts 

• Knowledge of basic financial principles, such as revenue and profit