Sales Consultant - Beverage

SUMMARY

The primary purpose of the Sales Consultant is to sell merchandise, and service accounts in the assigned route, while maintaining the quality of our products and strong customer relations.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

• Represent company in a professional manner and provide excellent customer service.
• Maintain company standards in all accounts.
  • Availability:
    • Formulate a plan to achieve distribution of all targeted brands.
    • Maintain 100% distribution of all Plan-O-Gram items.
    • Maintain inventory levels, proper ordering, and shelf space to eliminate out-of-stocks.
    • Organize and set accounts with proper SKU management.
    • When required merchandise deliveries and use on hand inventory to refill displays and shelves in accounts where applicable.
    • Transmit customer orders and instructions utilizing the order system accurately and within daily times.

• • Visibility:
    • Maintain competitive cooler space, tap space and menu space equal to or above your share of the market. Strive to have 1st position in the cooler door.
    • Display and maintain current POS equal to or greater than competitive POS.
    • Communicate with Retailer management to sell in potential display locations and/or new tap placements and features
    • Construct and maintain as many eye-catching and well-merchandised displays POS placements as possible in each account.
    • Achieve 100% execution on features and monthly display programs where applicable
    • Execute chain programming for each retailer
  • Affordability:
    • Ensure prices are accurately reflected at store level. Shelf tags, banners, and statics are present and correct for each product on the shelf. (This would include promotional pricing).
    • Plan for effective buy-ins and upcoming promotions.
  • Acceptability:

• Responsible for adhering to CDC/CPB Out of Date Beer Policy by keeping product properly rotated and maintaining accurate inventory levels
• Ensure route book in iPad remains updated with current products and current account base.
• Transmit customer orders and instructions utilizing the order system accurately and within daily times.
• Maintain a working relationship with the Manager of each account. Effectively communicate the Store Manager on new innovations, market trends, price promotions, monthly programs, and opportunities.
• Listens to and resolve service complaints.