Product Marketing Manager

At Upland Software, you’ll find smart, creative teams who love working together to deliver value for our customers, and a global culture of growth and possibility. Our operating model has always supported remote work—and as we keep growing and evolving our workplace, that won’t change. We’re passionate. We’re proactive. We take pride in our work, and we love a good challenge. Sound like you?

• Develop and execute comprehensive customer marketing programs tailored to the specific needs of Mobile Commons, Adestra, and Second Street customers.
• Create engaging content, including blog posts, articles, webinars, and case studies, to educate customers about product features and benefits.
• Develop and manage email marketing campaigns to nurture leads, promote product updates, and provide valuable resources to customers.
• Manage social media channels and create engaging content to build brand awareness and drive traffic to the website.
• Analyze customer data and feedback to identify areas for improvement and optimize marketing campaigns.
• Collaborate with product marketing, sales, and customer success teams to ensure a seamless customer experience.
• Track and measure key performance indicators (KPIs) to assess the effectiveness of marketing programs.
• Stay up-to-date on industry trends and best practices in marketing automation and customer engagement.

• Bachelor's degree in marketing, communications, or a related field.
• 3+ years of experience in product marketing or a similar role.
• Strong understanding of marketing automation platforms and email marketing best practices.
• Excellent written and verbal communication skills.
• Strong analytical skills and ability to interpret data.
• Experience with content creation and management.
• Proficiency with marketing automation tools and CRM systems.
• Ability to work independently and as part of a team.

• Experience working in the martech industry.
• Knowledge of mobile marketing and SMS messaging.
• Experience with customer success or account management.
• Strong project management skills.

Upland Software (Nasdaq: UPLD) is a leader in cloud-based tools for digital transformation. To learn more, visit www.uplandsoftware.com. 

Upland Software is an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status or other legally protected status.