Manager, Product Marketing- Trading Card Game

Get to know The Pokémon Company International

The Pokémon Company International, a subsidiary of The Pokémon Company in Japan, manages the property outside of Asia and is responsible for brand management, licensing, marketing, the Pokémon Trading Card Game, the animated TV series, home entertainment, and the official Pokémon website. Pokémon was launched in Japan in 1996 and today is one of the most popular children's entertainment properties in the world.

Learn more online at Pokemon.com and on Facebook (facebook.com/pokemon), YouTube (youtube.com/pokemon), Twitter (twitter.com/pokemon), and Instagram (instagram.com/pokemon).

Get to know the role

Job Title: Manager, Product Marketing

• Job Summary: Leads a team of business-critical product marketers who will prepare marketing strategies and programs for the Pokémon Trading Card Game. The role is responsible for supervision of a team that will look after the Pokémon Trading Card Game, new player acquisition, and player retention, defining strategic marketing direction, and driving execution to achieve long-term business goals. You will be expected to know your customers and market so intimately that you define and communicate a clear, differentiated, defensible, and monetizable market position.
• FLSA Classification (US Only): Exempt
• People Manager: Yes

What you’ll do

• Scale, coach, and mentor a product marketing team with a focus on Pokémon TCG + Player Acquisition and Retention.
• Partner with Product Marketing Management, Product Development, Game Studio, Events, and Organized Play teams to define major strategies, objectives, and KPIs to determine the scope and success metrics of our campaigns
• Plan and prioritize TCG + A&R marketing calendars and projects, ensuring that the strategy nests into overall TCG roadmap
• Evaluates product performance to help develop and update company goals and objectives based on reporting for campaign performance and other appropriate KPIs.
• Advises sales team on any relevant product concerns.
• Recommends changes to current product development procedures based on market research and new trends.
• Know your customers and market so intimately that you define and communicate a clear, differentiated, defensible, and monetizable market position.
• Lead the development of creative and program strategy, GTM plans, and iterative processes and campaigns through partnership with relevant TCG teams
• Manage the development of marketing plans and communication of key details to the extended marketing team and serve as a TCG pillar champion
• Own the positioning and messaging of both new and existing product and programs
• Liaise with executives, product managers, engineers, and internal/external stakeholders, including international partners
• Lead team through appropriate delegation of projects, campaigns, and other tasks as assigned

What you’ll bring

• Six+ (6+) years of relevant professional experience, plus one (1) year of management experience.
• Bachelors degree required.
• Deep knowledge and a passion for the Trading Card Game industry
  • Experience in trading card games marketing is required.
• Proven success in managing a team of diverse skill sets and backgrounds
• Excellent analytical skills.
• Proven knowledge in defining and executing a short and long term go-to-market strategy.
• Outstanding communication skills. The ability to work across teams and communicate marketing goals/results at a team, executive, and company level.
• Ability to adapt to changing deadlines, emerging needs, policy changes, and the variety of nuances that can happen in product development.
• Ability to operate at a strategic level to define new market opportunities and assess product-market fit but also to work tactically to drive projects to successful completion.
• Clear thinker and communicator with excellent written and oral communication.
• Proven problem solver, able to discern the crux of an issue, and use good judgment in recommending practical solutions.
• Organized and process-oriented with proven ability to manage multiple projects at once.
• Experience of working with external partners, particularly international ones.
• While passion for the Pokémon brand is a plus it is not required, however knowledge of and a willingness to learn more about the brand is a must.
• Proficiency in Microsoft Office Suite.

How you’ll be successful

• Passion for Pokémon: Develops an understanding of the Pokémon bra