Marketing & Community Outreach - PACE

TriHealth is actively recruiting for a Manager to oversee the PACE of Cincinnati PACE Center located in Norwood Ohio. Program of All-Inclusive Care for the Elderly (PACE) is a Medicare and Medicaid program that helps people meet their health care needs in the community instead of going to a nursing home or other care facility.

 

Job Overview:

Under the direction of the Executive Director, the Marketing & Public Relations Manager holds primary responsibility for developing and implementing strategies to promote PACE of Cincinnati in Hamilton County and achieve the organization's enrollment goals. The Marketing & Public Relations Manager is responsible for generating referrals into the PACE of Cincinnati program and educating the community through community outreach, networking and a broad range of strategic marketing activities. The Marketing & Public Relations Manager will develop and cultivate PACE of Cincinnati's network of business, healthcare and community relationships by: • Developing a strategic approach to identifying and engaging with referral partners within the community. • Cultivating and maintaining positive and constructive relationships with healthcare providers, senior service providers and other referral sources. • Evaluating and learning about the needs of the community, especially older adults and their families, and incorporating learned information into community outreach. • Actively participating in community groups. • Presenting at community events about PACE and care of older adults. • Responding timely to all inquiries and commitments.

Location:

• 4600 Wesley Ave - PACE Corporate Office

Work Hours:

• Full-time position: 80 hours bi-weekly
• Day shift

Job Requirements:

Bachelor's Degree in Health Care Administration, Business, Communications, Public Relations, Marketing, or related Human Services field. (Required) 
High School Diploma or GED (Required)
2 - 3 years of experience in community outreach, intake, enrollment or marketing, preferably in an environment serving older adults. (Required)
Experience in or familiarity with health care, home and community-based care (HCBS), and/or long-term care services and supports (LTSS).

Job Responsibilities:

Adhere to all Centers for Medicare and Medicaid Services (CMS) guidelines for marketing the PACE program. 
Develop and implement marketing strategies, activities, materials and events to support enrollment goals for PACE of Cincinnati. Identify effective marketing and promotional channels. Track the effectiveness of marketing strategies and activities, maintaining detailed documentation and data. Provide regular reports of all outreach and engagement activities. 
Identify, develop, and maintain relationships with potential PACE referral sources, including medical providers and community organizations. 
Utilize all relevant data and knowledge of the service area demographics, competition, past experiences, community needs and national PACE standards in performing outreach activities. 
Present and explain the PACE program to interested individuals, including candidates for enrollment, caregivers, and referral sources. Maintain PACE of Cincinnati website, social media channels and collateral materials. Provide tours of the PACE of Cincinnati facility to potential participants and family caregivers, highlighting the services provided. 
Provide excellent customer service to internal and external customers. Interact professionally and respectfully with older adults, including those with cognitive decline and/or physical disabilities. 
Utilize Epic appropriately and efficiently and serve as content and workflow expert for resolving issues and proposing solutions in Epic

Working Conditions:

Climbing - Rarely 
Concentrating - Consistently 
Continuous Learning - Consistently 
Hearing: Conversation - Consistently 
Hearing: Other Sounds - Consistently 
Interpersonal Communication - Consistently 
Kneeling - Rarely 
Lifting Lifting 50+ Lbs. - 
Lifting Pulling - Occasionally 
Pushing - Occasionally 
Reaching - Occasionally 
Reading - Consistently 
Sitting - Frequently 
Standing - Frequently 
Stooping - Rarely 
Talking - Consistently 
Thinking/Reasoning - Consistently 
Use of Hands - Consistently 
Color Vision - Frequently 
Visual Acuity: Far - Frequently 
Visual Acuity: Near - Frequently