Sr. Conversion Rate Optimization Specialist

Overview

Join our ambitious team of collaborative, strategic, and analytical thinkers in contributing to the success of Esri’s corporate website. As a Senior Conversion & Content Optimization Strategist, you will be responsible for improving the performance and usability of Esri.com by conducting A/B tests and implementing data-driven insights.

In this role you will use your strong background in A/B testing, website optimization, and data analysis. You will work closely with cross-functional teams to identify areas of opportunity and execute experiments that optimize content performance, improve conversion rates, and increase overall user experience.

Responsibilities

• Drive Results. Develop, implement, and manage an A/B testing strategy and framework for Esri.com. Use tools such as Adobe Target, Adobe Analytics, Mouseflow, Airtable, and SharePoint to track and report on the performance of A/B tests. Support personalization through A/B testing of personalized content.
• Communicate and Collaborate. Collaborate with UX designers, analysts, researchers, campaign managers, and product marketing managers to identify opportunities for optimization. Present findings and insights to key stakeholders, and provide recommendations for future testing and optimization strategies.
• Analyze data. Develop hypotheses and create test plans to validate these hypotheses. Create, execute, and analyze A/B tests with the goal of optimizing user experience and content performance, and increasing conversion rates.
• Innovate and Adapt. Analyze website and marketing data to identify trends and opportunities for improving user engagement, conversion rates, and content performance. Stay up-to-date with the latest trends in content optimization, conversion rate optimization, and A/B testing methodologies.

Requirements

• 5+ years of experience in website optimization and A/B testing
• Strong analytical skills, including experience with data analysis and interpretation
• Proficient with A/B testing tools such as Adobe Target, Google Optimize, Optimizely, or VWO
• Strong understanding of and proficiency with web analytics tools such as Adobe Analytics, Google Analytics, Hotjar, and Mouseflow
• Strong organizational skills
• Able to document and maintain all A/B testing through use of Airtable or equivalent tools
• Strong communication and collaboration skills with the ability to work effectively with cross-functional teams across all levels of the organization
• Solid understanding of digital marketing and website design best practices
• Ability to travel as needed
• Bachelor's in business, marketing, statistics, web analytics, data science, or related
• Visa sponsorship is not available for this posting. Applicants must be authorized to work for any employer in the U.S.

Recommended Qualifications

• Familiarity with web personalization
• Master’s in business, marketing, statistics, web analytics, data science, or related field

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Total Rewards

Esri’s competitive total rewards strategy includes industry-leading health and welfare benefits: medical, dental, vision, basic and supplemental life insurance for employees (and their families), 401(k) and profit-sharing programs, minimum accrual of 80 hours of vacation leave, twelve paid holidays throughout the calendar year, and opportunities for personal and professional growth. Base salary is one component of our total rewards strategy. Compensation decisions and the base range for this role take into account many factors including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs.

A reasonable estimate of the base salary range is$83,200—$135,200 USD

The Company

At Esri, diversity is more than just a word on a map. When employees of different experiences, perspectives, backgrounds, and cultures come together, we are more innovative and ultimately a better place to work. We believe in having a diverse workforce that is unified under our mission of creating positive global change. We understand that diversity, equity, and inclusion is not a destination but an ongoing process. We are committed to the continuation of learning, growing, and changing our workplace so every employee can contribute to their life’s best work. Our commitment to these principles extends to the global communities we serve by creating positive change with GIS technology. For more information on Esri’s Racial Equity and Social Justice initiatives, please visit our websi