Senior Director Travel  Marketing Strategy - SAP Concur

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Senior Director Travel  Marketing Strategy - SAP Concur 

Locations: Candidate will need to work within 40 miles of an SAP office and will need to be in the office a minimum of 3 days per week. Preferred locations: Atlanta, GA - Bellevue, WA – Dallas, TX 

 

Product Marketing is a global role, founded on solution area subject matter expertise, that holds key accountabilities in four broad areas: 

• Partnering closely with R&D teams to align technology innovation to the greatest customer need and market opportunity to maximize value for SAP and our customers.  
• Owning all aspects of the product value proposition lifecycle from product release readiness gate, announcement & on-going product communications, and digital customer journey, demonstrating deep customer, competitor & market understanding at each step. 
• Defining the global marketing plan and then delivering this plan through and with the M&S discipline expert teams, ultimately ensuring that customers, partners, analysts, and press across the world understand, believe, and desire the value of SAP solutions.  
• Owning the global SAP sales and partner sales enablement content to ensure our direct and channel sales teams can hit their targets. 

The Product Marketing functions require deep subject matter expertise (SME) of their product/solution area and the ability to represent this depth to stakeholders inside and outside the company.  

 

The Senior Director of Concur Travel Product Marketing is responsible for supporting the President of Concur Travel in positioning and representing, the industry-leading, Concur Travel internally and externally.  This individual will partner closely with the President, and VP of Concur Travel Product Marketing and their teams along with Product Engineering, Global Marketing, Events, Regional Marketing, and Customer Success.  This individual will also aid in efforts to develop a global marketing plan for Concur Travel to ensure that our value proposition is clearly understood and differentiated from its competitors.  

The successful candidate must be comfortable collaborating with other leaders including commercial, product management, regional product marketing as well as marketing leaders in the corporate marketing and field teams. 

  

  

  

The Sr. Director of Travel Marketing Strategy will work closely in support of the Head of Concur Travel Market Strategy . They will work collaboratively across their leadership team, including within ISBN as well as the broader SAP community. The Sr. Director - Travel Marketing Strategy will provide support and lead initiatives across Marketing teams to drive core marketing strategies, demand generation, and positive external company perceptions of SAP Concur in the B2B category. 

  

The Sr. Director of Travel Marketing Strategy will support the Travel Product Marketing team in driving internal alignment by rallying teams around coordinated, strategic investments in target audience segments. The Sr. Director of Travel Marketing Strategy must be comfortable working within a highly matrixed organization and collaborating with area leaders including commercial, product strategy and engineering leaders, as well as marketing leaders in the corporate marketing and field teams. 

 

 What you will do: 

 

 

• Represent and Proxy for the President of Concur Travel strategy in meetings with Customer Success, Product Engineering, Marketing groups, External Travel Suppliers, Industry conferences, ELT meetings and others. 
• Ensure articulation of the unique business value of integration between Concur Travel and Expense working with Product Marketing to create compelling marketing programs that engage audiences across the customer lifecycle. 
• Support strategy/interaction with market stakeholders such as Analyst Relations, Travel Consultants, Public Relations, Events, Field, Solution, and Global Marketing along with internal communications, and other communication channels (i.e., social media) to deliver thought leader messages into the market. 

  

What you will bring: 

 

 

• 5+ years of proven high-impact analytical approach, strategy cr