Staff Marketing Technology Specialist

Credit Acceptance is proud to be an award-winning company with local and national workplace recognition in multiple categories! Our world-class culture is shaped by dedicated Team Members who share a drive to succeed as professionals and together as a company. A great product, amazing people and our stable financial history have made us one of the largest used car finance companies nationally.

Our Engineering and Analytics Team Members utilize the latest technology to develop, monitor, and maintain complex practices that help optimize our success.  Our Team Members value being challenged, are encouraged to express their ideas, and have the flexibility to enjoy work life balance.  We build intrinsic value by partnering with all functions of our business to support their success and make strategic business decisions.  We focus on professional development and continuous improvement while enjoying a casual work environment and Great Place to Work culture!

The Staff Level Marketing Technology Specialist is a crucial leader in overseeing and integrating a comprehensive suite of marketing technologies within our company. This role is responsible for managing CRM systems, marketing automation platforms (Marketo, Eloqua, HubSpot), session recording software (FullStory, Quantum Metrics), and specialized in digital analytics with a deep focus on Adobe Experience Cloud. The candidate will ensure these technologies are synergistically utilized to support and enhance our company's marketing and product initiatives. We seek a highly motivated individual with robust technical proficiency and a strong expertise in digital analytics to optimize marketing efforts and drive data-driven decision making.

Outcomes and Activities:

• This position will work from home; occasional planned travel to an assigned Southfield, Michigan office location may be required.  However, this position is permitted to work at a Southfield, Michigan office location if requested by the team member ​
• Comprehensive Management of Marketing Technologies: Oversee CRM, marketing automation platforms, session recording tools, and digital analytics applications. Ensure seamless integration and optimal functionality across these platforms.
• Expertise in Digital Analytics: Utilize advanced analytics techniques to analyze marketing data, with a specific focus on leveraging Adobe Experience Cloud tools. Drive insights that inform marketing strategies and decision making.
• Strategic Integration Management: Develop strategies for how different marketing technologies integrate and interact, ensuring efficient data flow and functionality across platforms.
• Hands-On Configuration and Management: Actively configure and manage the marketing technology platforms to ensure they are tailored to meet the specific needs of our marketing strategies and operational demands.
• Vendor Management: Establish and maintain strong relationships with technology vendors to ensure service excellence, negotiate beneficial terms, and manage contracts. Oversee the implementation of vendor solutions to ensure they meet our strategic objectives and integration standards.
• Data Management Leadership: Direct the management of data across systems, maintaining integrity and maximizing analytical capabilities to drive marketing decisions.
• Technology Innovation: Continuously evaluate and update the marketing technology stack to include new tools that enhance marketing effectiveness. Lead the implementation of these technologies.
• Cross-Functional Collaboration: Work closely with marketing, IT, and data teams to ensure marketing technology alignment with business goals. Communicate needs and plans across departments to facilitate cohesive strategies.
• Technical Problem Solving: Troubleshoot and resolve issues within the marketing technology platforms, ensuring minimal disruption and optimal performance.

Competencies: The following items detail how you will be successful in this role.

• Solution Design: Ability to translate high level requirements to create and implement designs that meet the needs of the customer, are technically sound, maintainable, and cost effective. Ability to identify missing or ambiguous requirements. Ability to design at both high and low levels of abstraction, understand complex requirements and translate into understandable solutions. Ability to accurately estimate based on requirements.
• Technical Domain: Have an understanding of the technical domain, including the marketing technology architecture, design and data of the application they support and systems to which it interfaces.

Requirements:

• Bachelor’s degree in Computer Science, Information Systems, or closely related field of study; or 5+ years equivalent work experience.
• Extensive experience with CRM, marketin