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Humana’s Marketing organization is seeking a Lead Product Manager who specializes in Next Best Action (NBA) Decision Engine to join the team working anywhere in the US. Humana is on a mission to deliver simple, personalized, and empathetic health experiences. As the Lead Product Manager for the Next Best Action (NBA) Decision Engine on the MarTech Capabilities team, you will shape the future of marketing through the responsible application of AI, machine learning, and automation.

This role will focus on NBA as a capability, not just a platform—embedding decisioning logic and personalization rules into key use cases and channels across the member lifecycle utilizing Adobe and custom-built platforms. You will partner across IT, analytics, marketing, legal, and compliance to ensure innovation is both effective and ethical. You’ll also collaborate with the Enterprise AI team to evolve governance frameworks and establish reusable components that accelerate AI adoption across marketing teams.

Key Role Functions

Define Strategy & Vision

• Own and evolve the NBA product vision and roadmap in alignment with enterprise growth, retention, and engagement goals

• Translate strategy into actionable product capabilities, collaborating closely with engineering, data science, and operations teams

Design Reusable Capabilities

• Design NBA as a reusable capability embedded in priority journeys—defining logic templates, triggers, eligibility rules, and prioritization models that can scale across lines of business

• Collaborate with marketing, clinical, and service design teams to define personalization rules, campaign logic, and success metrics

Execute & Deliver

• Lead cross-functional squads through agile product development, prioritizing backlog based on business impact and member needs

• Ensure NBA capabilities align with enterprise data governance, privacy, and ethical AI standards

Test, Learn & Optimize

• Establish test-and-learn frameworks to evaluate NBA effectiveness and evolve logic based on member behavior and campaign performance

• Define and manage product KPIs, monitor performance, and iterate to maximize relevance and ROI of NBA activations

Evangelize & Influence

• Influence and educate senior stakeholders across lines of business to advocate for NBA adoption and integration

• Serve as a thought leader and internal evangelist for AI-powered decisioning, omnichannel orchestration, and personalization-at-scale

Only persons with authorization to work permanently in the U.S. need apply. EEO

Use your skills to make an impact
 

Required Qualifications

• Bachelor’s degree or equivalent related work experience

• 5+ years of experience in product management, marketing technology, or digital transformation

• Proven success with AI- or data-driven products, especially in personalization, recommendation engines, or decisioning platforms

• Strong technical fluency with MarTech stacks, CDPs, NBA engines, and orchestration tools

• Deep understanding of customer journey orchestration, lifecycle marketing, and real-time personalization

• Experience managing horizontal, reusable capabilities used across multiple teams or journeys—especially logic engines, rulesets, or templates

• Experience leading cross-functional teams—including data science, engineering, and compliance stakeholders—to integrate personalization engines with enterprise communication platforms (e.g., Adobe Experience Platform, Salesforce Marketing Cloud, or similar)

Preferred Qualifications

• Experience with NBA or personalization platforms such as PEGA, Salesforce Interaction Studio, Adobe Journey Optimizer, or similar

• Familiarity with healthcare regulations (e.g., HIPAA) and responsible data usage practices

• Experience working in highly regulated industries or with enterprise AI governance frameworks

• Master’s degree

Additional Information

This role is a 100% remote role anywhere in the US and will primarily operate on Eastern Standard Time business hours.

To ensure Home or Hybrid Home/Office employees’ ability to work effectively, the self-provided internet service of Home or Hybrid Home/Office employees must meet the following criteria:

• At minimum, a download speed of 25 Mbps and an upload speed of 10 Mbps is recommended; wir