Senior Manager - Data Science, Digital Acquisition Analytics

At American Express, our culture is built on a 175-year history of innovation, shared values and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. As part of Team Amex, you'll experience this powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career.

Here, your voice and ideas matter, your work makes an impact, and together, you will help us define the future of American Express.

The Analytics, Investments and Marketing Enablement (AIM) team – a part of Global Commercial Services Marketing (GCSM) – is the analytics engine that enables the Global Commercial business. The team is responsible for driving Commercial Customer acquisitions, engagement & retention by evolving our card & beyond-card products, targeting customers over online and offline channels through delivering world-class Analytics, Insights and Data Products.

This Senior Manager role, based out of New York, would be a part of AIM team responsible for US Commercial Customer Spend Engagement and Retention Analytics and Data Sciences, in close partnerships with a diverse set of stakeholders in the US. The incumbent would work on a team with presence in NY and Gurgaon (India).

This specific Senior Manager role would be a part of the 'Paid Search Digital Acquisition Analytics' team within AIM - responsible for driving analytics for Project Flywheel. 

Responsibilities: 

• Creating world class analytical solutions and developing cutting edge, future-proof Identity & Personalization capabilities powered by Data, Dynamic Intelligence
• Responsible for delivering innovative targeting solutions in collaboration with stakeholders across Global Commercial Services, Enterprise Digital and Data Solutions group & with External Mar Tech Partners.
• Optimize performance, drive efficient growth through developing Personalized acquisition incentive strategy for the launch of Dynamic application capability where acquisition incentives for a small business credit card application are revealed during the card applica