Web Analytics Technical Lead

Overview: 

The Web Analytics Technical Lead will be responsible for overseeing the implementation and optimization of web analytics tools and platforms. This role requires a strategic thinker with extensive experience in web analytics platforms, including Google Analytics, GTM, Adobe Analytics, Adobe Launch, AEP WebSDK, and Customer Journey Analytics. The ideal candidate will also have a solid background in BI tools for reporting and a proven track record of working in Agile environments. 

 

Key Responsibilities: 

Lead the web analytics team in implementing, managing, and optimizing web analytics solutions. 

Team with Marketing Analytics teams to develop and execute strategies to measure and analyze customer behavior and web performance. 

Utilize Google Analytics, GTM, Adobe Launch, and AEP WebSDK to track and report on web metrics. 

Potential future implementations of Adobe Analytics and Customer Journey Analytics 

Collaborate with cross-functional teams to ensure data integrity and accuracy. 

Create and present detailed reports using BI tools to provide insights and recommendations. 

Drive the adoption of best practices in web analytics and data governance. 

Mentor and develop team members, fostering a culture of continuous improvement and innovation. 

Work in an Agile environment to deliver high-quality analytics solutions in a timely manner. 

 

Qualifications: 

10+ years of IT experience, with a strong focus on web analytics. 

Extensive experience with Google Analytics, GTM, Adobe Analytics, Adobe Launch, WebSDK, and Customer Journey Analytics. 

Proficiency in using BI tools for reporting and data visualization. 

Demonstrated experience working in Agile environments. 

Strong analytical skills and the ability to translate data into actionable insights. 

Excellent communication and presentation skills. 

Proven ability to manage and lead a team. 

Bachelor's degree in a relevant field; advanced degree preferred. 

Experience with Customer Data Platforms in general, or Adobe RTCDP specifically, is helpful. 

 

Chubb is a world leader in insurance. With operations in 54 countries, Chubb provides commercial and personal property and casualty insurance, personal accident and supplemental health insurance, reinsurance, and life insurance to a diverse group of clients. The company is distinguished by its extensive product and service offerings, broad distribution capabilities, exceptional financial strength, underwriting excellence, superior claims handling expertise and local operations globally.
At Chubb, we are committed to equal employment opportunity and compliance with all laws and regulations pertaining to it. Our policy is to provide employment, training, compensation, promotion, and other conditions or opportunities of employment, without regard to race, color, religious creed, sex, gender, gender identity, gender expression, sexual orientation, marital status, national origin, ancestry, mental and physical disability, medical condition, genetic information, military and veteran status, age, and pregnancy or any other characteristic protected by law. Performance and qualifications are the only basis upon which we hire, assign, promote, compensate, develop and retain employees. Chubb prohibits all unlawful discrimination, harassment and retaliation against any individual who reports discrimination or harassment.