Product Marketing Senior Manager

The Product Marketing Senior Manager will be responsible for the conception and execution of messaging and marketing campaigns designed to generate awareness (internally/externally) and lead generation for public safety worldwide. This role can be worked fully remote.

In this role, he/she will work closely with the SVP Public Safety and the marketing leadership team to identify the programs needed to produce thought leadership content, personas, and account-based marketing programs as well as strategic partnerships. He/she will also work closely with the regional marketing leads to develop a constant and targeted list of sales prospects worldwide. He/she will collaborate to define priorities, scope, plan schedules, drive work efforts, and monitor campaigns and programs from inception through delivery and measurement. He/she will be responsible for nurturing marketing strategies, SEO, marketing analytics and lead reporting. The Product Marketing Manager will work in a collaborative environment with cross-functional and global teams, including Global Marketing, Regional Marketing, Business Development, Product Development, and Sales.

 

The ideal candidate can simultaneously handle multiple marketing projects and to identify more efficient ways to achieve stated outcomes. He/She can work independently and confidently to self-prioritize projects. Key responsibilities include:

 

• Planning
• Help develop public safety marketing plans/programs in alignment with sales, business development and product development goals
• Continuously monitor and communicate the status of public safety marketing programs
• Work with the SVP of public safety in identifying key strategic go-to-market alliances
• Budgeting
• Track public safety marketing budget in accordance with plan and guidelines
• Ensure quality and timely delivery of marketing plan initiatives within budget
• Execution
• Research and develop dynamic thought leadership messaging to serve as the guide for all public safety marketing initiatives, including those with partners
• Collaborate with sales to create marketing plans that include buyer personas with audience segmentation for 1:few and 1:1 and marketing plans
• Project manage development of public safety sales and marketing kits/tools (brochures, product sheets, white papers, newsletters, presentations, buying guides etc.)
• Manage communication cadence with product development, sales and marketing teams of public safety product and portfolio marketing initiatives, incorporating stakeholders' needs and goals into the master plan
• Coordinate and manage customer interaction with regional marketing and sales to establish reference accounts and case studies, better understand the buying process and provide means for valuable customer feedback
• Assist in the development and management of public safety digital initiatives including web presence, keywords, social media, Webinars, online events, e-mail marketing, blogs, etc.
• Provide planning and execution support for public safety events and tradeshows, including presentations
• Provide support for media and analyst initiatives (research reports, editorial and paid advertising)
• Ensure compliance with organizational brand guidelines throughout all marketing programs and supporting materials
• Collaboration
• Work as a public safety liaison with internal and external entities
• Continuously monitor and report on trends/developments including competitive landscape

Qualifications

• BA/BS in business, marketing, communications or related field; MBA a plus
• 6 to 10 years of software marketing experience in digital marketing, product marketing, and/or product management.
• Public safety industry, SaaS, software or B2B technology marketing experience is a plus
• Successful record in developing and executing comprehensive marketing plans and detailed project management
• Highly effective written and verbal communication skills, as well as presentation skills
• Ability to work in a constantly changing environment
• Experience in managing and directing multi-national marketing programs is a plus
  
  

 Knowledge and Skills Required

• Strong understanding of key marketin