Your mission

In this key role, you will serve as an integral member of the Brand Marketing team supporting Pierre Fabre USA’s hair care brands, Klorane and René Furterer. The Senior Manager will help drive brand awareness, engagement, and growth across e-retailers, e-commerce and explore new in-store retailer points of distribution. This position is ideal for a hands-on marketer who brings a blend of strategic thinking, analytics, creativity, and executional excellence to a collaborative, entrepreneurial and fast-paced environment. 

Essential Functions & Responsibilities: 

• Contribute to the development and execution of annual integrated omni-channel marketing plans. 

• Lead the day-to-day implementation of marketing initiatives across retail, e-retailer, and e-commerce channels. 

• Manage P&L, budgets, timelines, and vendor partnerships to ensure seamless execution of campaigns and product launches. 

• Lead the strategy and partnership with Global Brand Marketing and International Business Unit resources to build and adhere to strategic growth plan and future development plan. 

• Support 360 campaigns and product launches, including positioning, market analysis, pricing, consumer testing and launch planning. 

• Develop promotional campaigns, tools, and marketing materials to support ongoing business priorities. 

• Execute 360° integrated marketing programs (online and offline) that drive awareness, sales, and brand equity. Support Trade Marketing programs in partnership with Sales and Sales Operations to create annual promotional calendars  

• Ensure brand activity remains culturally relevant and aligned with market and consumer trends. 

• Assist in budget management, financial reviews, and marketing expense tracking. 

• Analyze marketing performance, sales results, and promotional data to identify insights and opportunities. 

• Collaborate cross-functionally with Media, Influencer/PR, Merchandising, Education, Content, Sales, Data, Finance to ensure alignment and consistency. 

• Partner with internal insights and analytics teams to translate data into actionable marketing strategies. 

• Contribute to the development and optimization of brand websites, social media content, and eCommerce activations. 

• Participate in market research and consumer co-creation initiatives to uncover new opportunities and strengthen brand relevance. 

• Maintain compliance with all regulatory and legal requirements for product marketing materials. 

• Lead presentations for the brand to internal teams in sales meetings and strategic discussions with leadership as well as represent the brand in partnership with sales for external vendors.  

Education, Experience & Skills: 

• Bachelor’s degree in marketing, business, communications, or a related field. 

• Experience: 

• Minimum of 7+ years of progressive marketing experi