General Manager

Company Description

Reporting to the Executive Vice President General Manager (EVPGM), you will oversee all our sales and marketing activity within a defined geographic area or region. You will plan and implement our business plan within the region. Your leadership team is composed of a Director, Marketing (DOM); Director, On Premise (DOP); and Director, Distribution (DOD) and is expected to work with the U.S. & Region leadership teams (Marketing, On Premise, Distribution, Key Accounts, Finance, and Human Resources) to understand our business strategies and implement them within the region with their customers and consumers.

Job Description

PLAN AND IMPLEMENT REGION BUSINESS PLAN

Build the annual business plan for the region following global and national strategies

Ensure agreement and integration for marketing and sales initiatives

Implement our annual business plan with the region’s third-party and independent distributors

Provide input and feedback to senior leadership on business planning strategies

Manage region budgets for Marketing, Distribution, On Premise, and in-directs according to the business plan

MANAGEMENT

Lead your team in working towards important customer and consumer initiatives

Measure results on important region goals vs. business plan

Provide coaching, feedback, and training across all teams in real time

Ensure yearly goals are set for every employee

Promote the “Best 11 Player” philosophy on talent and hiring decisions

REGION MARKET TRENDS AND ANALYSIS

Analyze important customer and consumer trends (e.g., $ share, PSA, WvC, T&A, HHP, SOR, etc.) and develop action plans to address market opportunities

Ensure Red Bull is the #1 energy drink brand in store

Ensure business plan priorities are implemented with our distributor networks

Maintain business relationships with our 3rd Party Distribution Partners through communication and feedback

KEY RESULTS AND DELIVERABLES

Achieve annual volume business plan goal

Deliver in-store execution results (e.g. WvC, PSR, VIP)

Deliver annual distribution goals

Achieve Business Plan marketing events, athlete projects, media outcomes, and consumer metrics  

Deliver dollar and unit share results

Qualifications

10+ years of experience within Sales, Marketing, On Premise, and/or Distribution

Experience leading a team

Expertise in at least one of Red Bull’s core business pillars (Sales, On Premise, Distribution, or Marketing)

Bachelor's degree or equivalent work experience

Must be fluent in English, additional language skills an advantage

Additional Information

Our current Benefits include:

Comprehensive Medical, Dental and Vision Plans, 401k Match, Family Leave, PTO & Paid Holiday Schedule, Pet, Legal, and Life Insurance, Tuition Reimbursement

(Benefits listed may vary depending on the nature of your employment or work location)

Red Bull North America, Inc. is an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, veteran status, age, or any other classification protected by Federal, state, or local law.