Group Director, Influencer Marketing

Job Description:

This role makes an incredible impact on how our Influencer Marketing team functions and succeeds by providing excellent client and business development leadership and designing and implementing processes that improve ways of working. It provides the opportunity to help set the course for the team all in a supportive, people-first environment. This role will require three days a week in our NYC office. 

Key Accountabilities 

Responsibilities include: 

• Overseeing a suite of multiple influencer marketing client accounts. 

• Owning relationships with internal stakeholders (account team, sister agencies, etc.) to ensure your team is delivering the highest quality strategy recommendations and work. 

• Taking the broader Dentsu Creative vision and using it to design systems, tools and processes that will help your team operate more efficiently and effectively.  

• Helping troubleshoot and provide counsel for contracting or content issues that could negatively impact our team or clients. 

• Owning responsibility for compliance (legal, FTC, client requirements, etc.) for your accounts.   

• Fully leading and managing influencer marketing new business proposals and pitches, developing strategies, recommendations and presenting to potential new clients. 

• Utilizing provided systems (Salesforce, Nexelus, Workfront, etc.) to track revenue and spot opportunities for increased efficiencies and business growth.  

• Acting as a champion for the influencer marketing team as a representative in broader Dentsu meetings and new business pitches.  

• Holding ultimate responsibility for meeting financial goals for your team.  

• Partnering with your VP and other team leadership to set the strategic vision for your team and accounts.  

• Acting as a conduit between the influencer marketing team and Dentsu Creative colleagues in an effort to grow our presence in Dentsu. 

• Managing individuals at multiple levels, and be able to help bridge gaps between members, mitigate conflict, etc. 

• Reporting financial success, challenges, and opportunities to leadership at regular intervals and developing strategies to fully leverage our current position to drive growth.  

Person Specification 

Our ideal candidate has:  

• 7-10 years’ applicable experience. Agency experience is preferred.  

• 5+ years account lead experience who can maintain positive relationships, deliver strategic council, and successfully troubleshoots client and internal issues 

• 5+ years in the social/digital space as well as influencer marketing 

• Knowledge of sound influencer contracting terms and conditions.  

• Experience managing a multi-member team working across a broad book of business.  

• Knowledge of influencer marketing platforms as well as key performance metrics for paid/earned/owned media and analytics.