Sr Director, Outbound PMM (Creators)

Our Company

Changing the world through digital experiences is what Adobe’s all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences! We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen. 

We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!

The Opportunity 

We are seeking a Senior Director of Outbound Product Marketing Management (PMM) to lead the positioning, messaging, and activation strategies for our Creators & GenAI portfolio. This leader will be responsible for crafting compelling narratives, orchestrating bold go-to-market motions, and building partnerships that drive adoption, engagement, and advocacy. You will serve as a key connector across teams, aligning product, marketing, partnerships, and community efforts into cohesive campaigns that shape the future of creative expression in the GenAI era!

What you’ll do 

• Lead activations, co-marketing initiatives, and partner marketing to expand reach and impact 

• Spearhead creative campaigns and evergreen communications that drive awareness and engagement 

• Act as a messaging expert, translating briefs and complex concepts into compelling narratives 

• Align strategy across social, content, and community channels, working cross-functionally to execute at scale 

• Develop and maintain deep relationships with stakeholders across marketing, community, insights & research, communications, and partnerships 

• Partner with Inbound PMM to translate product and community insights into marketing strategy

• Collaborate with marketing, sales, and communications teams to orchestrate unified launch plans that drive product adoption 

• Enable GTM and Marketing teams to understand, articulate, and amplify product value. 

• Act as a public-facing voice through events, customer conversations, and thought leadership opportunities 

What you’ll need to succeed 

• A minimum of ten years of product marketing experience, including senior leadership roles driving strategy and execution for innovative products 

• Passion for new technologies, with deep knowledge of the GenAI landscape 

• Deep understanding of creator ecosystems and how communities adopt and influence technology 

• Demonstrated skill in developing effective product positioning, messaging, and content that drives engagement and adoption

• Experience successfully launching AI or technical products to market, with an ability to differentiate in a fast-evolving, competitive space 

• Proven track record in collaborating across all levels of an organization 

• Expertise in crafting, implementing, and leading change management initiatives 

• Ability to thrive in ambiguity and rapidly evolving environments, with a bias for action and problem solving

• Skilled at toggling between high-level strategy and hands-on execution in a fast-paced, cross-functional environment 

• Executive presence and experience representing brands externally through thought leadership, customer events, or industry forums