VP, Sales & Revenue Optimization
Vail ResortsAbout the role
Our mission is to create the Experience of a Lifetime for our employees, so they can, in turn, create the Experience of a Lifetime for our guests. We own and operate the most renowned destination resorts in the world as well as regional and local ski areas outside major cities, and connect them all through one unrivaled network. We are looking for ambitious leaders, innovators and creators to join our talented team. If you’re ready to pursue your fullest potential, we want to get to know you!
Candidates for year-round positions are reviewed on a rolling basis. Applications will be accepted up to 90 days after the posting date, or until the position is filled (whichever is first).
Job Summary:
Seeking a dynamic, results-driven leader to join our Hospitality, Retail and Guest Services leadership team to drive Hospitality and related enterprise revenue opportunities by leading the strategic direction for the Revenue Optimization, Sales, Wholesale and Distribution teams to drive profitability and achieve revenue targets. The Vice President of Sales and Revenue Optimization will blend strong commercial instincts with sophisticated analytical capabilities to drive integrated commercial strategies that balance short-term revenue goals with long-term growth by driving enterprise-wide direct sales strategies. Primary focus areas will include hospitality revenue, group sales and international/domestic wholesale channels across all lines of business. This position will create a culture of success, ongoing data-driven strategies, business development, and goal achievement.
The VP will also prioritize continued development of a high-performing team focused on data-driven decision-making and disciplined revenue forecasting. The VP will build a best-in-class organization in alignment with enterprise talent philosophies that drive sustainable outcomes for the company.
This role reports directly to Greg Sullivan, Executive Vice President of Hospitality, Retail/Rental & Guest Services.
Key Responsibilities:
Revenue Optimization:
• Actively engage and partner with marketing and lodging operations to drive overall revenue and establish successful revenue strategies, channel and partner programs, while engaging as an active collaborator with the Marketing, Sales and Operations leadership team.
• Spearhead total revenue optimization initiatives across ancillary streams, including working collaboratively with internal and external stakeholders to drive overall visitation to the portfolio of resorts.
• Oversee continuous improvement of sales and revenue management systems, tools, and processes that ensure accountability, transparency, and performance tracking at all levels; standardize systems, contracts, procedures and booking processes and reporting.
• Proactively review and interpret leading lodging indicators of visitation to our resorts, helping to provide valuable insights to improve forecasting and business planning.
Sales Leadership:
• Accountability of the overall Sales function for all lines of the business, providing a clear vision and analysis of global sales trends, industry and business forecasting, risk assessments and development of key drivers.
• Define, establish, and continuously improve overall sales approach, benchmarks and expectations for the enterprise that will ensure growth of a healthy sales pipeline, focused funnel management, appropriate closure ratios, controlled sales cycles, and appropriate measuring of performance of the overall sales force.
• Lead the development and execution of enterprise-wide direct sales and wholesale channel strategies, based on the above analysis, for developing business and achieving the Company’s sales goals.
Strategic Planning and Cross-Functional Leadership:
• Lead teams with forward-thinking business acumen in support of enterprise resort and line of business strategic priorities, fostering collaboration and alignment in pricing, distribution, and direct/indirect sales strategies.
• Mentor, coach and counsel direct reports on overall performance and provide guidance and recommendations to develop leaders and teams in line with company talent philosophies while establishing clear succession planning for long-term enterprise-wide success.
• Excellent leadership, interpersonal, communication, management and organizational skills with a proven track record of driving revenue and growth.
Requirements:
Apply for this role
Generate a tailored application kit with a matched cover letter, interview prep, and CV highlights — in under 60 seconds.
Apply Now →Generate Application KitFree account required — sign up in 30s