Market Development Lead

Since 1869 we've connected people through food they love. We’re proud to be stewards of amazing brands that people trust. Our portfolio includes the iconic Campbell’s brand, as well as Michael Angelo’s, noosa, Pace, Pacific Foods, Prego, Rao’s Homemade, Swanson, and V8. In our Snacks division, we have brands like Cape Cod, Goldfish, Kettle Brand, Lance, Late July, Pepperidge Farm, Snack Factory, and Snyder’s of Hanover. 

Here, you will make a difference every day. You will be supported to build a rewarding career with opportunities to grow, innovate and inspire. Make history with us.

Why Campbell’s…

• Benefits begin on day one and include medical, dental, short and long-term disability, AD&D, and life insurance (for individual, families, and domestic partners).
• Employees are eligible for our matching 401(k) plan and can enroll on the first day of employment with immediate vesting.
• Campbell’s offers unlimited sick time along with paid time off and holiday pay.
• If in WHQ – free access to the fitness center. Access to on-site day care (operated by Bright Horizons) and company store.
• Giving back to the communities where our employees work and live is very important to Campbell’s.   Our “Campbell’s Cares” program matches employee donations and/or volunteer activity up to $1,500 annually.
• Campbell’s has a variety of Employee Resource Groups (ERGs) to support employees.

How will you make history here...

The Market Development Lead (MDL) is responsible for the growth and development of the market through collaboration and engagement with Independent Distributor Partners (IDPs) and retail outlets. The MDL is responsible for establishing and maintaining collaborative relationships with IDPs, select retail store management and key retailer decision makers.

What will you do...

IDP Engagement

• Analyze and share market conditions with IDPs, including identifying opportunities for growth and conducting optional business meetings to support the growth of the respective businesses.
• Synthesize and interpret data to distill retailer specific requirements, base business performance, and incremental opportunities to educate IDPs on the growth potential of income and equity associated with their routes.
• Collaborate with IDPs regarding dispute resolution to minimize conflict with retailers.
• Act as a key liaison between cross functional partners such as Customer Teams, Warehouse Operations, and IDPs to close gaps and ensure that service levels are met through product availability and customer strategies.
• Conduct purposeful route consults as IDPs request.
• Conduct physical inventories periodically.

Retail Development

• Support the additional market call coverage needed to drive executional clarity on retailer specific promotional events on a local basis.  This could include call coverage to store and district level retailer decision makers.
• Forecast & analyze market conditions and develop gap plans across local market to unlock growth in partnership with IDPs.
• Visit key accounts and stores to identify strengths and opportunities while building relationships with key local retailer decision makers.
• Follow up with all service-related issues generated by retailers within 24 hours to ensure that the IDP and retailer have finalized a positive resolution.
• Build rapport and trust with key store management personnel (multiple levels) during visits and through communication.

Job Complexity / Scope:

• Communicate in an effective, sophisticated, and nuanced manner to a diverse group of internal and external cross functional partners.
• Leverage technology to make informed business decisions.
• Excellent presentation skills (oral and written communication skills).
• Demonstrate proficiency in key Microsoft platforms (including Excel) and general aptitude to use technology (e.g., Microsoft Suite of products, and sales-related software).
• Partner with Business Development Manager, Zone Sales Manager, Market Sales Lead, retailers, warehouse teams and IDPs to proactively identify business constraints, opportunities, and needs.

What you bring to the table...

• 3 years minimum of related sales or Consumer Packaged Goods experience
• Strong written and verbal communication
• Ability to influence and persuade
• Strong problem solving skills
• Strong technical and analytical skills
• Advanced Microsoft skills including Excel and PowerPoint
• Demonstrated leadership skills

It would be great if you have...