Senior Marketing Manager – Corporate Solutions

Company Description

Informa is a leading academic publishing, business intelligence, knowledge, and events business, creating unique content and connectivity for customers all over the world. It is listed on the London Stock Exchange and is a member of the FTSE 100.  

Taylor & Francis is one of the world’s largest publishers of high-quality, peer reviewed scholarly journals, books, e-books and reference works. We empower learners, thinkers and doers with trusted knowledge that advances research and enriches lives. We bring together diverse people, ideas and opinions to validate and publish the experts, theories and truths that matter. And we’ve been doing this in an unbroken arc since 1798.  

Our purpose is to foster human progress through knowledge.  We strongly believe that this requires us to encourage and examine different ideas and voices, so that any work that meets our exacting levels of quality deserves to be included in our publications. This requires open minds, the opportunity for robust debate, and the courage to defend perspectives that stand up to scrutiny, even if they conflict with our personal beliefs or values. Because that’s the only way to find the best obtainable version of the truth and, ultimately, foster human progress. If you agree, then we’d love to hear from you. 

What we offer in return: 

At Taylor & Francis we care about our colleagues, promoting work-life balance, wellbeing, and flexible working. You will be joining a thriving business, working alongside an exceptional group of people. We believe that the skills and experience you bring to Taylor & Francis are invaluable. We want you to have the opportunity to develop your abilities, and to innovate and develop in areas which you are passionate about. 

Job Description

Leading a team of two on marketing planning & execution to drive market share and revenue growth across key industries such as Energy, Oil and Gas, Engineering, and Finance. This role also includes responsibility for driving demand for our suite of advertising services across all industries and customer groups. This role will be closely focused on KPIs to support revenue growth, and will work closely with commercial teams to drive the lead pipeline for new business acquisition, lead on delivering engagement strategies, and work with customer success teams on delivering measurable value to customers. Ensure that agreed value creation metrics are achieved and recommendations made, for action or change, effectively influencing the wider marketing group as required. Update the Director of Corporate Marketing Development on wider changes in the marketplace and support them in developing go to market strategies for new service development, new product launches, or new routes to markets as required. Interpreting marketing data insight & campaign analysis critical to understand resource prioritisation for return on effort. 

Work with peers across the department to find solutions, refine operational activities for efficiency, and find scale for our programmes. Develop team members which contribute to value creation & a culture of empowerment & enablement where all voices are heard to contribute to the value creation of the department for customers & experts we serve.  

What you'll be doing:

• Effectively manage and report back on budget spend and return 
• Monitor and analyse sales patterns and other performance measures to build marketing strategies and tactics which create value and support the business growth ambitions 
• Lead, performance manage and monitor the team of four direct reports, fostering a culture of enablement & empowerment where every colleague understands their value creation for the business 
• Proactively engage and  listen to corporate customer feedback and requirements and actively collaborate across internal stakeholders to support new developments including the editorial pipeline and focus based on customer need and insight 
• Explore and support initiatives to enhance corporate user experience in enabling access to content in line with corporate customer preference 
• Put data at the heart of all decisions 
• Build effective long-term & strategic relationships both internal (commercial, product, editorial etc) and external (e.g.  3rd party services suppliers, relevant associations) & have the ability to effectively influence outcomes 
• Ensure commercial viability by keeping costs firmly at the centre of conversations 
• Maintain and develop an awareness of external issues and market developments, including competitor activities, needs of customers, advances in technology, professional trends, and share findings with the business and team.  
• Support on developing and delivering new product launches. 
• Produce marketing activity and analysis