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Senior Vice President, W2 Business Line Owner

LPL Financial
San Diego, United Statesfull_timeVerifiedPosted 9 Apr 2025
💰 $353,600/yr($212,200/yr$353,600/yr)

About the role

This role will join the Business Strategy and Innovation (BSI) team where we unite strategy, experience, and innovation to enhance the overall client experience for advisors, large enterprises, and institutions. BSI plays a critical role in everything from setting and executing on our firm’s strategic direction to developing and delivering powerful business services that help our clients succeed. With the goal of enhancing our client’s day to day experience in everything we do, we seek to proactively identify and address our clients' most significant challenges. Together, the BSI team works to establish LPL as the model of choice in Wealth Management.

Job Overview:

  • The SVP, Head of W2 Business Lines will lead the strategic roadmap, program development, evolution and management of LPL’s 3 W2 business lines - Linsco, Liquidity and Succession and Private Wealth

  • The Linsco business line attracts wirehouse advisors by offering employee advisors a model that embraces the spirit of independence without all the responsibilities that come from running a business. The Liquidity and Succession business line offers independent and W2 Advisors a platform to competitively sell their business and work and focus on the succession of their business. Finally, LPL's Private Wealth offering provides HNW focused advisors premier end-client solutions while allowing Advisors the spirit of independence with the support of running a business. 

  • The head of these business lines will need to continue to evolve these models to address the needs of their clients while also finding opportunities harmonize the operating and growth infrastructure at the foundation of all of these business lines.

  • All of these business lines are in different development stages of build, growth and operationalization so it is critical that the candidate can be agile and strategic to continue to accelerate these offerings.

Responsibilities:

  • Responsible for overall profitability of the W2 business lines, through active P&L reporting and managing key elements of the model such as pricing strategy, experience design and offer evolution.

  • Find synergies between the W2 business lines to create more operational leverage and efficacy across the models.

  • Develop a 3-5 year roadmap on how to gain market share in the W2 space and measuring efficacy of our sales and marketing efforts

  • Develop, evolve and maintain the experience design for the Advisors and develop proper feedback loops with front line teams to address Advisor needs

  • Influence the deployment of the firm's capital spend to meet the needs the W2 Advisor population

  • Actively monitor and analyze emerging trends, developments and players across the industry to inform the company’s view of opportunities and approach to innovation.

  • Effectively leverage data to track key program performance indicators, identify trends and ensure projects and programs align to company priorities.

  • Build strong relationships and collaborate with internal business partners to strategize and develop innovative solutions for an industry-leading adviser experience, while serving as the accountable party to milestones, timelines and outcomes.

  • Learn quickly from customer, partner and prospect feedback, and apply an entrepreneurial mindset to iterate on the business lines value propositions in the marketplace.

What are we looking for?

We want strong collaborators who can deliver a world-class client experience. We are looking for people who thrive in a fast-paced environment, are client-focused, team oriented, and are able to execute in a way that encourages creativity and continuous improvement.

Requirements

  • 15+ years experience with 5+ years experience managing high performing teams, working in the wealth management industry with a deep understanding of the needs, challenges and aspirations of advisors in the W2 space.

  • Bachelor’s degree required, MBA preferred

  • Ability to travel up to 25%

Core Competencies:

  • Vast knowledge of Advisor needs primarily in the W2 / wirehouse space and 1099 expertise is a plus

  • Agile and strategically skilled to develop and execute on roadmaps that have build, growth and operationalization components.

  • Gravitas and executive presence with strong oral, written and lis

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Company

LPL Financial

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