Senior Specialist, Influencer Marketing

Company Description

Job Description 

At Abercrombie, we are the go-to apparel destination for outfitting all of our customers’ lifestyle needs. The Marketing team has the essential responsibility of connecting our customers with our dynamic and ever-evolving brands. Our campaigns span through in-store, digital, social, event marketing, and PR channels to bring our brand vision to life. This diverse and collaborative team of creative, strategic, and curious individuals are constantly looking for new ways to learn about our consumer and find the best channels to reach them with our product stories. 

The Senior Specialist, Influencer Marketing will play a key role in driving all influencer-related marketing programs. This individual will work closely with cross-functional partners (Legal, Strategy, Creative, Social Media, Product, CRM, Loyalty, Paid) and external partners (Agencies, Social Influencers, VIPs) to lead programs that ladder up to our global marketing strategy and goals. This role will be responsible project management, strategy and optimizations, manage product sampling and event coordination support, growing our roster of tried-and-true brand advocates, and more. 

This job is located at our Global Home Office in Columbus, Ohio.  

What Will You Be Doing? 

• Manage and drive the growth of the Abercrombie & Fitch and abercrombie kids influencer marketing programs through monthly partnerships and Abercrombie’s ambassador program, while implementing proven and innovative tactics aligned with the broader marketing strategy. 
• Source new and nurture existing relationships to create symbiotic partnerships with creators to drive mass brand awareness, build affinity, and encourage product consideration and conversion; inclusive of vetting and risk management. 
• Lead reviews and approvals of influencer content ensuring deliverables are brand-right and adheres to FTC guidelines. 
• Partner with Senior Manager on public relations program, including managing the agency relationship, building campaign briefs, maintaining promotion calendar, product seeding and supporting event planning and execution. 
• Work alongside our product team to develop and execute gifting and product seeding strategies that focus on priority product. 
• Liaison with our revenue teams to strategically plan creator content calendars and briefs. 
• Partner with other channel owners (social, paid media, e-comm, etc.) to maximize the exposure of influencer content. 
• Collaborate with external agencies on strategy, tactics, optimizations, and creative briefing. 
• Negotiate contracts with creators, talent agencies, and new vendors. 
• Lead seasonal brainstorm and planning sessions to integrate influencer activations into the overarching marketing campaign; maintain open communication throughout execution to ensure cohesion with other brand tactics is maintained. 
• Integrate program plans and deliverables into existing cross-functional processes. 
• Drive clear program performance goals and fully own reporting processes, including weekly, monthly, seasonal, and status/hindsight to the Senior Influencer Manager and Marketing Leadership Team. 
• Drive robust test & learn strategy to maximize effectiveness, present findings to Senior Influencer Manager. 
• Continuously monitor industry trends, consumer behavior, and competitor activity to ensure the brands stay at the forefront of influencer marketing. 

What Do You Need To Bring? 

• Bachelor’s degree in Marketing, Advertising, Public Relations or related field or relevant experience 
• 5+ years of experience in Marketing/Advertising/Public Relations, preferably for large lifestyle / fashion brands 
• 3+  years of experience with program development/management, preferably with influencer or loyalty programs preferred 
• Experience managing an external agency vendor/partner preferred 
• Some existing relationships with relevant influencers expected 
• High level of critical thinking ability and curiosity, particularly in balancing multiple projects and priorities 
• Proven ability to analyze abstract data to build a comprehensive story about product or content performance 
• Very strong project management skills (including timeline development/management, budget) 
• Collaborative team player, able to rally cross-functional team members to work effectively and efficiently together 
• Strong relationship development/management and written/verbal communication skills 
• High familiarity with integrated marketing disciplines (advertising, media, content, social, digital/e-comm, direct, CRM, PR, activation/events, in-store, etc.) 
• Consistent engagement with marketing industry and its best practices (e.g. industry media, involvement