Senior Media Strategist (Sales)

ABOUT CROUD

A genuinely different marketing and media agency. Our Performance Reinvented approach drives growth for brands in a world where there are no funnels, brand and performance are united and analytics leads the way.

We’re rooted in our performance heritage, and we bring that mindset to everything we do: brand planning, strategy, integrated media, social, creative, and data. We’re passionate about partnering with clients on their journey towards incrementality-centric marketing with strategic consulting, analytics and smart tools in support.

The result is cutting-edge digital marketing that drives real business impact, supported by a network of over 2,500 independent consultants helping us to deliver work in over 120 markets and 60+ languages.

Located in the heart of SoHo, our New York office is home to a group of 100+ highly-skilled marketers, passionate about driving innovation and delivering great work for clients. With a rapidly expanding team and client portfolio, Croud New York offers hands-on experience working with some of the world's leading brands across every industry sector.

ROLE OVERVIEW

Croud is recruiting a Senior Media Strategist (Sales) to help develop, coordinate, and lead media strategy across key pitches for Croud in New York. Sales is at the frontlines of bringing forward our incredible work, product, and proposition to our new and future clients. Ensuring that we translate all of the work we’re doing in the strategy, media, and data teams into engaging stories that address and overcome challenges within the digital performance marketplace.

We’re looking for an individual with subject matter expertise, that has worked within strategy and planning or hands on keyboard performance media, that now wants to apply their knowledge to the front lines - pitching for new business.

This role will be the key connective tissue between sales, media, and strategy. This role will be to work with the new business leads and strategy leads, translate their thinking into actionable media strategies that address the brief. Improving our process and win rate.

We live and breathe five key values at Croud, which build a culture that elevates everyone, allowing our people to thrive:

• In it together - our value on integration, collaboration and outcomes

• Eye on the future - our value on futurism, creativity and passion

• Generous in spirit - our value on people, development and inclusion

• Do what you say - our value on integrity and accountability

• Make a difference - our value on purpose and impact

Croud is a marketing agency with a unique business model, recently named Campaign's Global Performance Marketing Agency of the Year.

Find out more about Croud NY here!

RESPONSIBILITIES

As Senior Media Strategist (Sales) there is no such thing as a typical day as you will constantly be challenged to build strategy, tell new stories, and bring new thinking.

1. Media Knowledge: Stay up to date with the latest capabilities, beta tests, & new offerings from our media partners to bring those exciting opportunities into pitches

2. Understanding the brief: Dissecting the brief, questioning everything and ultimately understanding what the prospect needs to grow their business

3. Strategy: The connective tissue between sales and media teams, understanding the brief in relation to our product & capabilities to create the media strategy that coincides with the overarching pitch strategy, custom for each brand we encounter

4. Deck Creation: Translating the challenge into an engaging, actionable and authoritative story that is clear and easy to understand for brands

5. New Business: You’ll wear a media strategy hat, but sit within the new business team, your work will be at the forefront of how we position Croud to our future clients

6. Pitch Innovation: Facilitating effective brainstorming and ideation sessions to spur growth, turning ideas into actionable programs and/or products for Croud