Regional Head of Ecommerce

Job Description

As the Regional Head of E-Commerce, you will lead the Regional E-Commerce team and be responsible for the sales performance, customer experience, and overall profitability of the COS North America E-Commerce Business. In partnership with other members of the Regional and Global Leadership teams, you will lead the launch of new digital channels, marketplaces, and/or social commerce with an open mind to operate, prioritize, and structure teams differently based on business needs and evolution.

This is a newly created role at COS North America, reflecting our continued digital growth in one of our most important markets. We’re looking for a true e-commerce enthusiast — someone passionate about driving digital sales and delivering a seamless online shopping experience.

The ideal candidate will have a strong understanding of digital tools and platforms, and be confident managing the entire online customer journey — from initial site interaction through to post-purchase support, including customer service, delivery, and logistics.  

Responsibilities

• Develop and define the North America e-commerce strategy aligned with COS’s global brand vision and sales goals, including revenue targets and customer experience.
• Drive growth and profitability by optimizing current e-commerce channels and exploring new market opportunities.
• Create a people-first culture, focusing on team development and supporting HR initiatives.
• Oversee the full e-commerce journey, including site merchandising, content, campaigns, and customer experience from purchase to post-purchase.
• Use data and reporting tools to inform decisions that enhance sales, profitability, and customer loyalty.
• Set and monitor KPIs to improve site performance through testing, conversion optimization, and tech enhancements.
• Collaborate with regional merchandising to build commercial plans that reflect local market needs and brand strategy.
• Work cross-functionally with Stores, Marketing, Tech, and Merchandising to ensure a profitable omni-channel experience.
• Stay informed on industry trends and competitor activity, applying insights through a regional lens.
• Lead and manage the regional e-commerce team, overseeing recruitment, development, and succession planning while aligning with global strategies.

Qualifications

• Proven experience in driving digital sales and managing e-commerce platforms over the course of a number of years within the North America markets and/or globally.
• Proven experience managing ecommerce teams responsible for the complete online customer journey — from initial site interaction through to post-purchase support and fulfilment.
• Proven experience in launching new brands or brand initiatives, ideally within a digital or omnichannel environment.
• Demonstrated success in digital expansion, including entering new markets or launching new digital channels.
• Key Leadership skills in Communication, engagement, collaboration, curiosity, problem solving
• Excellent understand of customer service, delivery, and logistics operations within an e-commerce context.
• Strong understanding of ecommerce tools, technologies and channels
• Strong business acumen with the ability to balance long-term strategy and short-term execution.
• Deep understanding of e-commerce KPIs, what drives and impacts outcomes, and how to optimize in a dynamic retail environment.
• Experience working in a regional/global matrixed org structure.
• Degree level qualification preferred but not mandatory

Additional Information

This is a full time permanent  contract based at our Regional Office in New York

Benefits

We offer all our employees attractive benefits with extensive development opportunities around the globe. All our employees receive a 25% staff discount usable on all our H&M Group brands in stores and online. In addition to our staff discount, all our employees are included in our H&M Incentive Program – HIP. You can read more about our H&M Incentive Program here.

In addition to this US based colleagues also receive

• Generous Vacation Package, Flexible Wellness Days, Company Paid Holidays, including your Birthday
• 8 weeks of paid parental pay to both new mothers and fathers. We offer other parental-related leave and disability options such as pre-partum maternity disability, additional parental leave, adoption assistance, and a healthy pregnancy/healthy babies program.
• 401K Retirement Plan
• Medical, Pharmacy